Sales Brief: VALUE VIOLATIONS

Transactional selling vs solution selling, a modern approach to prospecting, buyer intent, and more

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Trouble seeing this email? You know my name: Steli Efti. My email address is at the top of this message. I'm an easy guy to reach. But what happens when you're trying to hunt down a prospect's contact info with nothing to go off of but a first and last name? It can be a tricky process without the right tools. That's why I recommend using an email finder. It's an easy (and pretty affordable) way to identify real email addresses without the headaches or guesswork. This week I published a post sharing my top email finder recommendations. Some of these are paid services, but if an email is all that stands between you and a closed deal, isn't it worth the investment? Go get'em! AND NOW...YOUR WEEKLY SALES BRIEF 🔥 30 best email finders by name (+ how to find professionals online) If you only know a prospect's name, finding a valid email address can be close to impossible without the right tools. Email finders can be a powerful and affordable solution. NAME OF THE GAME → Transactional vs solution selling: How to mix & match strategies Transactional and solution selling—both methodologies were developed decades ago and were wildly different in approach. But today, are they so different from one another? TAKE 2 → The modern prospecting initiative with Collin Cadmus Modern prospecting success comes from playing the long game, creating awareness, establishing rapport, and aligning on a problem, all before even mentioning a potential solution. MODERN MASTERY → How Sales Transformation Group grew MRR 5x in 1 year using Close Keeping a 100% remote sales team connected and motivated isn't easy. Here's how one company refined their tech stack and workflow to remove WFH roadblocks. GROW WITH THE FLOW → Whatever it takes in sales by Anthony Iannarino "Do whatever it takes" sounds like a good way to succeed in sales, until you recognize that there are no guardrails. Here's how to enhance your sales without selling your soul. VALUE VIOLATIONS → The buyer intent playbook: How to make the most of intent data Buyer intent data can help drive revenue with quicker sales. Learn practical tips on how to integrate buyer intent, interpret the data, and inspire your reps to put it to work. BEST INTENTIONS → © Close PO Box 7775 #69574 San Francisco CA 94120-7775 USA Unsubscribe