Can I introduce you to Alison?

She recently did exactly what I emailed you about yesterday—doubled her monthly new email subscribers. 

Today, I want to show you what she did so you can copy the strategy for your business. It's simple (anyone can do it), repeatable (you can do it again and again), and costs zero dollars (no budget necessary). 

But first, let's remember why doubling your monthly new email subscribers is so impactful. For Alison, who runs a health and wellness blog called Food by Mars, it meant all of the following:

  • Her meal plan sales instantly increased
  • More people starting joining her monthly membership program
  • She gets more engagement whenever she emails a new piece of content to her list

Not because she did anything fancy. Simply because she used partnership marketing to generate 250 new email subscribers in a matter of days.

Reminder: Partnership marketing is when another business promotes you to their audience.

Now, there are a variety of types and ways that can happen, but in this case Alison did a lead magnet swap with an influential blog in her niche called Phoenix Helix. 

Here is how a lead magnet swap works:

  • You give the audience owner your lead magnet and they give you theirs.
     
  • You both promote the other's lead magnet to your audiences. 
     
  • You get a big chunk of new subscribers who are likely to be your ideal customers.
     
  • BONUS: Those new subscribers trust you almost instantly since someone they already like recommended you.

In this case, Alison gave Phoenix Helix a lead magnet she had already created. Phoenix Helix promoted it to their (much larger) audience. 250 people subscribed to Alison's email list to get access to the lead magnet.

Image

"But Bryan, my audience isn't very big! Nobody would want to do this with me!"

Burn this into your brain right now: 

People with bigger audiences than you have very different needs than your business. 

One of those needs is quality content to regularly send to their audience. Making and/or finding that content is a grind. That means it is often a RELIEF when someone approaches them with a piece of content that will genuinely help their audience.

In fact, when Alison floated the idea to Phoenix Helix, they didn't even ask her to promote their lead magnet in return! 

There are 2 keys to replicating this strategy for your business:

  1. Identifying potential partners who already have your ideal customers in their audience
     
  2. Effectively pitching them on featuring your business to their audience (whether it's via a lead magnet swap or one of the many other types of partnerships)

This is what we help our clients (like Alison) do every single day. Stack up partnership after partnership so they always have a steady supply of warm, qualified leads that easily convert into customers.

Here is what she said when looking back at Q1 this year:

"I just finished my 90-Day Review and [partnership marketing] has been hands down the thing that has grown my business this whole quarter. It's been the most fun...it's been the most rewarding. You can see that, okay the ROI is there—that's where I need to spend more time."

Want to see how YOU could be using partnerships to accelerate your list growth and attract new customers week after week?

Grab a free Strategy Call on our calendar and we will personally show you the types of opportunities your business has (and how we can help you unlock them).

There are limited spots available and they'll go quickly, so jump on this now if you're craving fresh growth ideas for your business!

On the call, you'll talk 1:1 with one of my in-house partnership ninjas who will study your business and show you:

  1. Ideal potential partners in your niche who are looking for people like you to feature to their audience
     
  2. The step-by-step process you can use to take advantage of those opportunities
     
  3. What it would look like to have my team coaching you through the entire process and automating the the system for you

Here's the link to grab your spot while they're still available.

Talk soon!

- Bryan