Sales Brief: COST OF BUSINESS

Sales activity management, how to build a product launch strategy, why buyer engagement has changed in 2021, and more

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Trouble seeing this email? "Steli, does cold calling still work for startups?" People ask me this question every year—and the answer is always yes. Today, I want to share the story of a SaaS startup that's cold calling local businesses to sell their marketing platform . (Fair warning: They switched from Salesforce to Close, and their outbound team is crushing it!) Go get'em! AND NOW...YOUR WEEKLY SALES BRIEF 🔥 Sales activity management: How tracking sales activity can boost your close rates What's the driving force behind your sales? With sales activity management, you'll know exactly which activities are pushing deals to close and generating the most revenue. NATURAL SELECTION → Hownd cut CRM costs by 80% in 2 weeks—while saving SMBs during Covid Learn how this innovative SaaS team was able to dramatically cut costs, increase team satisfaction, and ultimately flourish as a company — all during a super difficult year. COST OF BUSINESS → How to build a product launch strategy An effective product launch strategy can help you generate awareness, build intrigue, and validate your product positioning...but it's not a linear journey. LIFT OFF → First Round Review: A founder's guide to writing well Modeling the importance of effective writing throughout your organization can impact business execution and outcomes on a broad scale. Here's why! GRAMMAR MATTERS → Here's why you should avoid calling a meeting 98% of the time When a meeting is absolutely necessary, you need to make sure every single participant is getting the most out of it. Learn the Drift framework for maintaining effective meetings. NO SHOW → Buyer engagement: Delivering the best buyer experience wins In this data-packed exposé from Showpad, learn how changing buyer behaviors have forced sales teams to adjust their approaches fundamentally over the past year. SURVEY SAYS → © Close PO Box 7775 #69574 San Francisco CA 94120-7775 USA Unsubscribe