Sales Brief: Sales Armageddon

Personalization, consulting services, lead generation, and more

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Trouble seeing this email? Is this year the Armageddon for business and sales? It's a question raised this week by Hiten Shah. While a lot of focus has been placed on everything that's gone wrong in 2020, there seems to be a silver lining often overlooked: Companies are adapting. Processes are evolving. Businesses are succeeding—despite the overwhelming challenges. I've rounded up a number of fresh articles from this week that speak directly to this. So, let's get to it.... Stay safe and healthy, AND NOW...YOUR WEEKLY SALES BRIEF 🔥 How to sell consulting services: 11 methods you can start using today Selling consultant services can be a ridiculously lucrative business, but it's also ridiculously competitive. How exactly do you sell yourself as a consultant? How do you stand out when there's so much competition? EYES ON ME → The complete guide to quantum leaping personalization at scale There is an existential crisis with personalization today. If you do it wrong, you alienate your customers. And even if you do a good job, you're often ignored and risk being seen as an irritation. {content} HOUSTON, WE HAVE A QUANTUM → Creating opportunities in a time of crisis In this latest Startup Chat episode, Steli and Hiten talk about reinvention versus destruction, the impact the pandemic has had on business, examples of businesses that are innovating in this crisis, and much more. TIMES LIKE THESE → How to measure the success of lead generation Without lead scoring, you're walking into the woods with no compass and no sense of direction. In this post, Zoominfo outlines how to calculate a lead score by building buyer personas, identifying data points, and assigning point values. LEAD ON ME → Why great content is a must for SaaS sales teams Discover 3 specific roles content can play in the world of SaaS sales—so you can talk to prospects who already know and like you, keep your pipeline full, and skip the repetitive Q&A on your sales calls. CONTENT IS KING → How to get your company to really care about your customers How do you convince people with little motivation—throughout the entire business—to focus more on your customers? KNOCK KNOCK WHO'S CARE → Update your email preferences to choose the types of emails you receive.