The easiest way to find customers in 2021

Pop quiz: What's the best place to find customers online in 2021? 9 times out of 10, I get the same lazy answer when I ask this question to course creators, coaches, and consultants: Facebook. It's easy to see why so many biz owners think this is the correct answer. There's nearly 3 billion friggin' people using it! All you need to do is throw an ad together and the traffic and leads will come pouring in, right? If you've ever tried, you know it's not that simple. In fact, most course creators, coaches, and consultants lose money on Facebook ads. When we ask our new coaching clients about their FB ad performance, they report having lost an average of $5k in the last 90 days. Why? Because FB ads are like fishing in the ocean...when you could be fishing in a barrel. Here's the good news: Every single niche has hundreds of "barrels" online—little pockets of the internet where your best customers are already gathered and easily accessible. And once you know what they look like, you won't be able to stop seeing them. Let me show you an example using an actual business. Marisa Meddin runs a business called Talk College To Me. She sells an online course that helps parents navigate the college admissions process for their kids: Instead of shouting into a giant void and hoping an audience would magically spring up around her business, Marisa did something much easier. She identified what I like to call a "shoulder connection." A shoulder connection is a business with the same type of ideal customers you have, but sells a different product or service to them.  For example, if you teach fitness, a dietitian would be a shoulder connection. If you're a freelance writer, a freelance designer would be a shoulder connection. If you were an email marketing software company like ConvertKit, an SEO software company like Ahrefs would be a shoulder connection. In Marisa's case, she identified a business called Road 2 College that helps parents figure out how to pay for their kids' college education. Did this business serve the same type of customer? Check. ✅   Did it serve them in a different (non-competitive) way than Marisa? Check. ✅   Did it already have an audience? Check. ✅ In fact, Road 2 College had a major online community of well over 40,000 people—a "barrel" of Marisa's ideal customers she could easily access. So, how did she get in front of them? Easy—she asked. Marisa pitched Road 2 College on letting her teach their audience some of her best college application strategies. The Win for Road 2 College: They would get to serve their audience quality content that fills a real area of need.   The Win for Marisa: She would get showcased as an expert in front of thousands of her ideal customers. It was a clear win-win, so Road 2 College invited her to partner up on a Facebook Live presentation for their audience: The results? Not only did she get 275 of the viewers to join her email list, she also generated 33 sales of her course (for a total of over 3k in revenue). All from one short presentation. That's the power of fishing in a barrel vs. fishing in the ocean. When you learn how to borrow other people's audiences instead of building your own from scratch, you can grow your business exponentially faster. The best part? I've yet to encounter a single business that doesn't have hundreds of online audiences full of their ideal customers they could easily borrow. That's why I've been so excited to introduce our new 12-week program Unfair Advantage to the world this week. In Unfair Advantage, we literally find these audiences for you (the "barrel" opportunities in your niche), and then help your business get featured to them. Just like the example from Marisa I showed you. Here is how it works: First, we teach you all the partnership secrets I spent years learning the hard way. That means you'll be able to get your business in front of other people's audiences (and generate leads and sales) within weeks. We set you up for success from day 1. No more wasting time guessing at what works.    Second, we create a custom partnership plan for your business so you can get in front of the right audiences. You'll know exactly who to pitch and what to say so that your perfect partners will be begging to feature your business to their audience.    You'll know exactly what to do each day with action items for every partnership given to you in real-time, along with every template, example, and swipe copy you could ever want to speed up your progress.    Plus, you'll get unlimited coaching throughout this whole process, including 1:1 calls whenever you need them, office hours sessions at least twice a week, and unlimited email support. We look at every pitch email you write and are with you every step of the way! By the end of the 12-week program, you'll not only have confirmed at least your first 5 partnerships (guaranteed)—you'll also have a marketing engine that keeps getting you in front of other people's audiences week after week. So that getting high-quality traffic, leads, and customers becomes automatic. Go here to book a free Strategy Call with my team so we can give you a behind-the-scenes tour of the program and show you exactly how it would work for your business. <<< Since Unfair Advantage is tailored to your business (and capacity is limited), we want to make sure it's a great fit and that you are 100% confident it will help you hit your goals. Reminder: To celebrate the launch, we're offering a special introductory price that allows you to save $2,000. This rate will only be available now through Wednesday, June 30. After that, it will be gone forever and you'll have to pay the higher price. So make sure to book your call with us ASAP and get the best deal on Unfair Advantage we're ever going to offer! - Bryan Built with ❤ by Growth Tools 1910 Madison Avenue Memphis, Tennessee 38104 Adjust your subscription settings here.