If you want to get more customers by borrowing other people's audiences (and if you've been paying attention to the last few emails, I think you do), promise me something right now:

Promise to never send a pitch email that looks anything like this:

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Yes, that is from my inbox. 

Yes, the guy actually used "synergy" without trying to be funny.

Yes, I looked just like the kid from Home Alone discovering Buzz's girlfriend when I opened it:

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The crazy part? 

I get pitch emails as bad as that one every single day.

That's why I laugh when people tell me they're nervous to send partnership pitches to influential companies and leaders in their niche.

The truth is that 99% of the pitches your potential partners receive are straight up awful.

Which means it doesn't take nearly as much skill as you might think to catch their eye and get a response.

But there ARE a few tricks you need to know. And in this email I'm going to give them to you.

You're going to see a handful of the pitch email secrets we help our Unfair Advantage clients use to consistently get industry leaders to showcase them to their audiences.

(Reminder: Unfair Advantage is our new 12-week program where we help you get featured to one new audience each week. Go here to get all the details.)

With the pitch email formula below, you can convince thought leaders in your niche to…

  • Interview you on their podcast
  • Invite you to teach an online workshop for their audience
  • Feature you on their blog or email list
  • And much more

In short, this is the email formula for getting your business in front of large audiences full of your ideal customers.

Let's go!

How to Convince Nearly Anyone to Feature Your Business to Their Audience with a Single Email

Let's not overcomplicate this.

A pitch email only needs 3 simple ingredients to be successful:

  1. A relational anchor: This explains your connection to the person you are pitching so they can see you're not a random weirdo (even if the connection is just that you're a fan of their work/product/etc.)
     
  2. A win for the person you are pitching: This explains why the partnership will benefit them
     
  3. A clear ask: Your potential partner should be able to respond with a simple "Yes, I'm interested," or "No thanks"

The easiest way to learn what these parts look like is to see them in action. 

Example:

Let's say that your business is based around selling an online course and coaching program that teaches parents how to get their kids into a good college.

You help them navigate all the tricky processes between high school and college—finding colleges, writing applications, dealing with the emotions, etc.

You find a Facebook group called Teen College Prep that you know has a ton of your ideal customers among its 10,000+ members:

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You scroll down to the page's admin info so you know the exact right person to pitch:

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Here's an example of a pitch you could send via email or Facebook message that contains all 3 of the essential elements I mentioned earlier:

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Hi Mitchell,

Big fan of everything you're doing with the Teen College Prep group on Facebook.

I think I refer parents to it on a weekly basis now. :)

[Insert Screenshot of You Sharing the Group via Email, Text, FB, Etc.]

I help teens and parents navigate the college admissions process with my website, [Website Name]. Recently, it seems like there have been TONS of posts in the group from parents with questions about application cover letters.

I actually have a presentation called "10 Essential Ingredients of a College Cover Letter Application" that answers a ton of those questions.

What if we partnered on a Facebook Live for the group where I deliver the presentation with a Q&A at the end?

You've probably already noticed how interested members are in this topic, so I think it would get some great engagement within the group!

Are you interested?

------

Alright, let's break down how this email incorporated the 3 essential ingredients of a rock-solid partnership pitch:

Ingredient #1: Relational Anchors

Even though I've never met the dude behind this FB group, there are still 3 relational anchors packed into the first 4 sentences:

  • Anchor #1: I complimented him on creating an awesome FB group
     
  • Anchor #2: I showed him that I refer friends to the group
     
  • Anchor #3: I mentioned specific details about topics discussed in the group

The combination of these 3 anchors immediately qualify me as someone who has a genuine interest in the group and isn't just spamming him with a generic pitch.

There are 2 types of anchors you can use if you're emailing a potential partner who has probably never heard of you:

1. Consumption Anchors:

  • Tell them you read a blog post, listened to a podcast, watched a webinar, etc.
  • Tell them you bought their product
  • Describe specific benefits/results you've gotten from their content or product

2. Promotion Anchors:

  • Tell them you shared their content
  • Tell them you shared their product

Whichever anchors you use, the most important thing is to be genuine. Don't just grab a random blog post they wrote, share it on social media, and then email them saying you're their biggest fan.

Take some time to engage and participate before you pitch.

Ingredient #2: Win for the Partner

This is where it's easy to get stuck with a pitch, especially if you're just starting out.

"But I don't have a huge audience to offer the partner in return! What win can I offer them??"

Listen up: EVERYONE you pitch is going to have the same need—valuable content to offer their audience.

All you need to do in your pitch is demonstrate that:

  1. You recognize a specific problem/challenge their audience has, and
  2. You have the expertise to help them solve that problem/challenge

That's exactly what we did in this part of the pitch:

"Recently, it seems like there have been TONS of posts in the group from parents with questions about application cover letters.

"I actually have a presentation called "10 Essential Ingredients of a College Cover Letter Application" that answers a ton of those questions."

Of course, if you do have an online audience of your own, you could also offer to promote the event to them as well.

It's nice to have, but not essential.

Ingredient #3: Clear Ask

"Are you interested in collaborating together on something?" is not a clear ask.

"Are you interested in co-hosting a Facebook Live that will teach your audience how to write amazing college application cover letters?" is a very clear ask.

All it takes is a simple yes or no from the partner to advance the conversation.

Pro Tip: When your pitch makes it easy to respond, you will get more responses. It's that simple.

When writing your own, I suggest starting by putting "Are you interested?" at the bottom. That way, you'll force yourself to build up to a clear ask from the start.

…

Like I said, this 3-part formula is not complicated.

It's how, week after week, we have clients reporting successful partnership pitches like these:

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The best part?

None of those clients had to do it alone. My team and I were with them every step of the way, so they never got stuck.

  • We helped them identify the right companies and influencers in their niches to pitch
     
  • We personally reviewed their pitches and gave them feedback so they could hit "Send" with confidence
     
  • We gave them a step-by-step plan for ensuring each partnership results in a burst of leads and sales for their course, coaching program, or consulting service

This is all part of the system we've spent the last year testing and refining while creating Unfair Advantage, our new program where we help you get featured to one new audience each week (go here to book a call and we'll show you how it would work for your business).

Here is how it works:

  • First, we teach you all the partnership secrets I spent years learning the hard way. That means you'll be able to get your business in front of other people's audiences (and generate leads and sales) within weeks. We set you up for success from day 1. No more wasting time guessing at what works. 
     
  • Second, we create a custom partnership plan for your business so you can get in front of the right audiences. You'll know exactly who to pitch and what to say so that your perfect partners will be begging to feature your business to their audience. 
     
  • You'll know exactly what to do each day with action items for every partnership given to you in real-time, along with every template, example, and swipe copy you could ever want to speed up your progress. 
     
  • Plus, you'll get unlimited coaching throughout this whole process, including 1:1 calls whenever you need them, office hours sessions at least twice a week, and unlimited email support. We look at every pitch email you write and are with you every step of the way!

By the end of the 12-week program, you'll not only have confirmed at least your first 5 partnerships (guaranteed)—you'll also have a marketing engine that keeps getting you in front of other people's audiences week after week. So that getting high-quality traffic, leads, and customers becomes automatic.

Important: To celebrate the launch, we're offering a special introductory price that allows you to save $2,000.

This rate will only be available now through Wednesday, June 30. After that, it will be gone forever and you'll have to pay the higher price.

So if you're at all interested in seeing how the program could work for your business, NOW is the time! Here is what to do next:

  1. Go here to book a free Strategy Call with my team.
     
  2. On the call, we will take a deep dive into your business to show you exactly how Unfair Advantage could help you scale to $10k, $20k, or even $100k per month in sales (depending on what stage you're at).
     
  3. You'll get a behind-the-scenes look into the program and a chance to have all your questions answered.
     
  4. If it's a good fit, we'll invite you to join at the special introductory rate before the price goes up for good.

Again, there is no obligation to join if you book your call to learn more. 

Our goal is to work with course creators, coaches, and consultants whose businesses are a perfect fit for getting fast results with Unfair Advantage—and we'll give you our honest assessment of whether yours fits the bill.

So what have you got to lose?

Go here to book your call before the deadline so you can discover if Unfair Advantage is what your business needs to reach the next level.

- Bryan