Sales Brief: INSANE IN THE CAMPAIGNS

Tracking all of the things, onboarding emails, PQLs, negotiations and more.

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Trouble seeing this email? The entire sales process doesn't all happen inside the CRM. Webinars, on-site chat, engagement with marketing collateral—there are a million possible lead touchpoints and they're unique for every business...and every deal. And here's the thing: You need more visibility into EVERY touchpoint in the sales cycle if you want the best chance of converting your leads into cash paying customers. This week we launched Custom Activities in Close—a streamlined, highly customizable way to connect the dots of every customer and lead interaction. This feature makes it easier than ever for you to turn up the dial on the structure, accuracy, and SPEED of your sales process. Dive in head first here to find out more. And as usual, dig into our curated list of this week's best new sales content below. Take care of each other out there, AND NOW...YOUR WEEKLY SALES BRIEF 🔥 Custom Activities: Context is king, so track ALL of the things Your sales process is unique to you...your CRM should be too. Bring all your lead and customer touchpoints directly into your CRM. TRACK THAT THANG UP → What I learned by ignoring 24 SaaS onboarding campaigns Email onboarding plays an important role in product adoption, but what exactly should a SaaS company say to drive activation? INSANE IN THE CAMPAIGNS → Understanding activation and Product Qualified Leads Savvy companies are turning their attention to in-product behaviors to measure key PLG metrics like activation and product qualified leads. LAWS OF ACTIVATION → Drive customer acquisition growth by picking the right lane A growth framework for consumer founders, plus case studies on how Thumbtack, Airbnb and Booking.com acquired customers early on. SATURDAY NIGHT DRIVE → The Invisible Sales Funnel: Not your traditional webinar Flip the script on the free webinar. In the Invisible Sales Funnel, a lead must pay a fee up front to watch a training on which there will be no-pitch. C-thru-PO → Enterprise sales pipeline review for your investors While there's no one right format, follow this framework to enable a productive conversation around your sales and where they are heading. PIPE DREAMS → © Close PO Box 7775 #69574 San Francisco CA 94120-7775 USA Unsubscribe