It's by far the most common question I've heard since announcing our High-Ticket Mastermind...

What could a high-ticket offer look like for my business?

If you're used to selling products for hundreds of dollars, the idea of selling something for thousands (or even 10k+) can seem craaaaazy daunting.

It sounds like going from running a 10-minute mile to a 4-minute mile—something the average person could NEVER achieve no matter how hard they try.

In reality, it's more like going from catching a half-pound minnow to catching a 6-pound bass. Totally doable for the average person! You just need someone to give you the right gear and show you the best fishing spots.

In fact, most coaches, course creators, and consultants are closer to being able to sell a high-ticket offer than they realize.

To give you an idea, I pulled up a standard offer from a client and mapped out what a high-ticket version would look like.

Let's check it out.

The Product: Membership Site

A past client of ours named Damon Wilson runs a killer business called LAX Goalie Rat. He teaches young lacrosse goalies how to improve their game.

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One of his key offers is LAX Goalie Rat Academy, a membership that is priced at $360/year (or $480/year if you pay monthly):

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Pretty straightforward, right?

A library of pre-recorded training, a monthly group Q&A, and a community feature.

So, what would a high-ticket version look like?

Simple—we would just to layer two simple ingredients on top of the current offer:

  1. Access: things like 1:1 email coaching, an in-person day with you, weekly or monthly Zoom calls, etc.
     
  2. Perks: things like done-for-you (or with you) services, templates/tools, or special events

Every high-ticket offer comes down to Training, Access, and Perks, or T.A.P. 

Since Damon has Training squared away, I brainstormed some ideas for Access and Perks that could significantly raise the value and open his business to a different type of customer. Here is what I came up with:

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Customers would get lifetime access to the existing training content, PLUS... 

  • 2 one-time done-for-you perks (scouting report + training plan) 
  • 1 monthly done-for-you perk (he will watch film from your practice or game and critique your performance)
  • Ongoing access: you can ask him questions via Voxer and get a voice response

Obviously, I am not a lacrosse expert, so some of the elements of this high-ticket offer might need massaging. :) 

But my point is this: Creating a high-ticket offer is as simple as supplementing training with the right combination of access and perks.

What could this high-ticket offer's impact be?

Selling two of these $5k offers per month would add six figures in yearly revenue. 

That's what makes them so massively valuable for businesses.

While they won't be the right fit for every lead who walks through your door, I've yet to discover a market that doesn't have a sizable number of people who will pay high-ticket prices for the right offer.

For example, when a client of ours named Lisa Cressman launched a high-ticket mentorship program for Episcopalian priests, she was scared to death. 

Not exactly the first market that comes to mind when you think of high-ticket purchasers, right?

Yet her first-ever launch brought in $51,750 in sales.

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Training, Access, Perks—that's all a high-ticket offer is.

Don't have an existing training product? No problem.

The beauty of high-ticket offers is that you can create your training as you deliver it.

Instead of taking months to create pre-recorded training, simply deliver the training live to your first high-ticket customers.

That might look like:

  • 4 live group or 1:1 Zoom calls
  • A 1-day in-person bootcamp

Show up, train your customers in whatever you're already an expert on, record it, and now you have your training content.

The best part?

When you apply to join us in the High-Ticket Mastermind, we not only help you put together every piece of your offer…

  • We also create a custom marketing plan for you to get your first (or next) 10 customers 
  • We coach you through implementing it, with 1:1 guidance and accountability as you go
  • We arm you with all the proven scripts and emails you need to easily convert leads into customers
  • We find 100 audiences full of your ideal customers and work with you to get your offer in front of them

Basically, you get everything you need to scale your offer beyond six figures in sales this year.

Interested?

Go here to get your application in now and we'll reach out to make sure your business is a great fit before you join. 

There are only 4 days left where we'll be able to talk to applicants—and half of the 15 spots are already spoken for—so if you're at all interested, now is the time to apply! 

You're under no obligation, so there's nothing to lose unless you wait too long.

Hope to talk soon.

- Bryan