Imagine that you're a magician.

You've spent years honing your craft and building a nice business performing for live audiences.

In fact, you've gotten SO good at running your magician business that you've decided to launch an online course that teaches other magicians how to do it too.

You name the course Raise Your Rates, and it's all about teaching magicians how to charge what they're worth.

You're getting ready to launch. It's the final countdown. And then…

Ta-da!

A global pandemic hits, magicians everywhere are getting their gigs cancelled, and your awesome course is now full of strategies that won't work.

That's literally what happened to Jonah Babins. 

In this email, I'm going to show you how he turned this seemingly no-win situation into his BEST launch ever.

And no, the solution didn't involve any magic tricks. ;)

How Jonah Had His Best Launch Ever During Quarantine:

Most people in Jonah's shoes would hunker down and play defense.

Postpone the launch. Put some extra polish on the course. Jazz up the email launch sequence. Wait for things to get better.

That is not what I recommended when he emailed me for advice.

You can see the video I sent him here, but I can also sum it up for you with one word:

PIVOT!

The bad news was his course couldn't help his audience in the current climate.

The good news? For the first time ever, 100% of his audience had the exact same #1 problem.

So instead of twiddling his thumbs, Jonah spun up a new product geared for that specific problem.

The New Product: An 8-week accountability group called M.A.G.I.Q. (Magician Accountability Group in Quarantine) that helps magicians make the best use of their time during quarantine.

It consisted of:

  • 8 weekly accountability meetings
  • 8 weekly virtual co-working hours
  • 8 weekly custom 'Magic Business Lessons'
  • 4 HOTSEATS, so each student got a chance to get feedback on whatever they want

The Price:

  • $360/seat (he offered 4- and 8-month payment plans)
  • $720/seat for added personal 1:1 coaching

Jonah's No-Frills Launch Plan:

In the past, Jonah had tried selling courses 100% over email and gotten underwhelming results.

The really frustrating part? As a successful magician, he KNEW he was great at in-person sales. Those skills just weren't translating as well in email.

So this time, he threw out his old playbook.

Instead of trying to get his list of 1,700 people to buy in his emails, he asked them to book a 1:1 phone call with him to learn about the program. He also hosted one Q&A webinar.

The launch looked like this:

  • Email 1 (Warm-Up)
  • Email 2 (Book a call)
  • Email 3 (Book a call / Attend webinar)
  • Email 4 (Book a call)

That's it.

Nothing complicated—just a simple launch geared toward Jonah's strengths.

The Results:

Jonah booked 26 sales calls and sold 14 spots in his program for a total of $5,400 in sales—the single biggest launch he'd ever pulled off.

BOOM!

All because he decided to ask for advice, go on offense, and implement like a champ.

If you're struggling to figure out the best path forward for your business right now, we're here to help.

Book a Strategy Call with us here and we'll show you the strategies our coaching clients are using to keep thriving during crazy times.

We'd love to show you an idea or two you might not have thought of yet.

Take the first step and book a call now while spots are still open!

- Bryan

P.S. Interested in seeing Jonah's email sequence? Hit reply and let me know! If we get enough response, I'll see what we can do. :)