Sales Brief: DON'T QUOTA ME ON THAT

Buyer personas, enterprise sales misconceptions, missing quotas, selling to startups and more!

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Trouble seeing this email? Customers first. Always. Period. But are you going after the RIGHT customers? There are two popular methods to determine your best targets: ideal customer profiles and buyer personas. This week, I unpacked the subtle differences in the way they're created and what they can do for your business. Which one should you use and when? Are there situations when your business could use both? Check it out here. Now, go get'em! AND NOW...YOUR WEEKLY SALES BRIEF 🔥 Ideal customer profile vs buyer persona: What's the difference? It's common for these two terms to be used interchangeably, but there are actually subtle differences. When would you use either one? HERE'S THE I-DEAL → 4 Enterprise sales misconceptions for founders Closing a blockbuster multi-million dollar deal with a Fortune 100 company can be a massive win for a startup. But know what you're getting into. LOST AND FOUNDER → How to help sales reps who missed their quota When the economy is in a downturn, the number of reps who miss quota is likely to be even higher. Here are steps you can take to help reps who did. DON'T QUOTA ME ON THAT → Selling into Startups 101: How to find a unicorn 95,000+ companies have received funding from 2015-present. Only about 1% reach unicorn status. So, how can YOU work with the winners? FAIRY TELLS → Can you still make money Starting a SaaS? With valuations of SaaS companies at all-time highs, where is the SaaS world relative to how far it can go? How much more business is there to capture? SAAS WE CAN → The value of winning your dream client on the 2nd try It can be frustrating to lose a deal with your dream client. But all is not lost: losing Round 1 can actually be a valuable experience. ALL I DO IS WIN → © Close PO Box 7775 #69574 San Francisco CA 94120-7775 USA Unsubscribe