Sales Brief: THIS TOO SHALL SAAS

Ideal customer profile templates, toxic metrics, offboarding plans and cross-promo SaaS apps

 ‌ ‌ ‌ 

Trouble seeing this email? Selling to the wrong customers is like dying a painful death....in slow motion. I learned this the hard way many years ago (but that's a story for another time.) On the flipside: Sales becomes easier when you've nailed your target audience. Prospects buy quickly with little resistance and they happily pay the price you ask. That's why we launched Profiler: The Ideal Customer Profile Kit. It'll help you clearly identify your "low friction sales zone". Stop trying to sell to the wrong people for the wrong reasons and start closing more deals with less effort. Go get'em! AND NOW...YOUR WEEKLY SALES BRIEF 🔥 How to create your ICP for B2B lead generation Even though an ICP is based on a bit of fiction and hypotheticals, you can't just fabricate it out of thin air. You need to systematically identify shared traits and characteristics of real customers. NOTORIOUS B2B → Profiler: Ideal Customer Profile Kit A checklist for prepping your research, sample customer survey questions, and downloadable ideal customer profile templates that empower your positioning. I C PLEASE → The 5 most toxic metrics for your sales team performance Are you paying attention to the right metrics? If there's even an inkling of doubt in your mind, check out this article. It outlines 5 metrics that could be hindering your sales teams. TOXIC WASTE → Create an offboarding flow that improves retention In this post from CXL, they explore ways to design your offboarding flow, providing a positive experience that can actually yield advocates, saved customers, and higher retention. EXIT WITH CARE → Predictable Revenue's Own Your Growth Virtual Summit Registration is now open for Predictable Revenue's Own Your Growth Virtual Summit! Learn the ins and outs of product strategy, outbound prospecting, sales cycles, follow-up, and so much more. PEAK PERFORMANCE → How to acquire and cross-promo SAAS apps In this episode of The Startup Chat, I chat with Hiten about how to acquire and cross-promo saas apps. Acquiring and cross-promo saas apps can get super messy super fast, when not done right. THIS TOO SHALL SAAS → © Close PO Box 7775 #69574 San Francisco CA 94120-7775 USA Unsubscribe