Sales Brief: THE ENTERPRISE NEW GROOVE

Customer intimacy, customer cohort analysis, virtual summit and your mom's emails.

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Trouble seeing this email? Selling to enterprise companies can be immensely profitable—or a total disaster. Back in 2007, my "startup" (basically me and one engineer) closed a deal with Google...and then Oracle...and then Intuit. Selling to these large companies was easy—but then every deal fell apart in its own way. My startup collapsed. If you want the full story, I wrote about it here. We've just published a guide that gives you a simple blueprint for selling consulting services to enterprises, and it's definitely the one thing you should read today. As always, we've curated some other fresh sales articles for you this week. Check them out down below. Go get'em! AND NOW...YOUR WEEKLY SALES BRIEF 🔥 Selling consulting services to enterprise companies Whether you're a firm with various consultants or you're a solo consultant offering services to companies, it can be daunting to reach out to large companies. THE ENTERPRISE NEW GROOVE → How an ICP unlocks insights that drive revenue Ready to get started creating your own ideal customer profiles? It's time to get up close and personal with your customers (while maintaining a safe social distance, of course). BURNING THE INSIGHT OIL → Customer cohort analysis vs user cohort analysis Users come in all shapes and sizes and to have any real understanding on which direction to take your company, you need to fully understand your user base. INTO THE ANALYSIS → The Sales Brief survey: Help us improve this newsletter Are you an avid reader of Sales Brief? Casual reader? We'd love to hear your feedback. Take this quick 2-minute Sales Brief survey and help us improve our weekly roundup! KNOW SHOW → Predictable Revenue's Own Your Growth Virtual Summit We'd like to invite you to Own Your Growth Virtual Summit! This one-day event will feature founders and top sales leaders from Slack, PandaDoc, Sales Hacker and more. THE GROWTH GATSBY → Your mom's email gets a 100% open rate Emails from Mom are personable; they're conversational; they're authentic. And they get a 100% open rate. Want to write better sales emails? Start writing more like Mom! THANKS MOM → © Close PO Box 7775 #69574 San Francisco CA 94120-7775 USA Unsubscribe