Your most important number

Every business needs a number. I'm talking about the one metric that you can look at and think, If I make this go up...everything else will take care of itself. For us, that number has evolved over time. In the early days, it was email subscribers. Specifically, 75 new email subscribers per day. The day I wrote that number on a whiteboard, everything in my business got simpler. No longer did I have to wrestle with decisions. Any time an opportunity or tactic presented itself, I just had to ask… "Will this help me hit 75?" If so, I did it. If not, I didn't. It was a beautiful thing. Today, we base our decisions on a different number: new client revenue. Specifically, our goal is to help our coaching clients add $100 million in new revenue to their businesses. But we needed something a little more sophisticated than a dang whiteboard to keep ourselves on track. :) That's why we just launched our 100M Growth Counter (screenshot below). It's a place where anyone can not only see how much progress has been made, but also the individual client wins that have contributed to that progress: The goal? Keep ourselves accountable, be transparent, and remind ourselves that every decision we make should run through a simple filter: will this help our clients add more revenue to their businesses? And, not gonna lie, it's also just a fun way to brag on our clients! It's sort of a cousin to our Last Week's Wins page—the place where ALL self-reported client wins are tracked (whether revenue-related or not): What's YOUR business's "one number"? Maybe it's a certain number of email subscribers. Maybe it's the exact amount of monthly revenue you would need to leave your full-time job. Maybe it's the number of courses you want to sell every week. Whatever the case, we can help you make it go up—because our own success depends on it. Our focus on client success is the reason why I'm putting together a group of 15 business owners and personally helping them create attack plans to deal with this "second wave" (or is it still the first?) of COVID-19 and add $10k+ in steady monthly revenue. Just like literally hundreds of our clients, we'll get big results quickly. How it will work: 1:1 call to kick things off A detailed audit of your situation Custom marketing (attack) plan to get past COVID-19 and thrive Voxer group with me and 15 other business owners to brainstorm together Not only will you have an "attack plan" to get more customers but you'll get warm introductions to influencers and companies that I know personally who want to promote you to their audience. Instant leads and sales for you. Would you like to join us? Schedule a time with my partners-in-crime Will or Daniel and they will get you all the details. -Bryan PS: Check out how we've helped these clients "attack" during COVID: R Blank - went from $13k/month to $52k/month Adrienne - hit first $10k/month Chad Allen - additional $55k in revenue Joe Slack - made $41k from product pre-launch Dustin - $15k in sales in 2 weeks (best sales period ever) Abby Grace - landed $60k worth of new clients

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