$5 Facebook group (genius product idea)

Growth Tools

Ran across an incredibly simple yet brilliant product today.

Here is the gist:

Name: Facebook Ad Creatives Only

How it works:

  1. Pay $4.99 per month
  2. For access to a private Facebook group
  3. Each day 10-20 Facebook ads are posted
  4. All community driven
  5. Moderators curate for quality

The group has just over 5,000 members. At $4.99 each. That's $25,000 per month.

Insanity.

4 things that make this product work

1. It solves 1 very specific problem

It helps media buyers and creative directors come up with new concepts for their Facebook ads. It does this by showing them ads from other similar companies. It's a giant swipe file.

2. It focuses on 1 very specific type of person

The best fit client of this product is direct to consumer companies. Think Shopify store owners who don't rely on Amazon or wholesale for distribution. They do all the heavy lifting themselves. Thus, they run their own ads and have in-house marketing teams.

3. It keeps the deliverable simple and predictable

Every day there are 10-20 new ads posted. Nothing else. No FB lives. No other types of posts. SUPER simple. And predictable. You know exactly what you are going to get every day. Easy to consume and easy to produce.

4. It's a no-brainer impulsive purchase that's silly to cancel

I'm generally not a fan of cheap products. But this one is amazing. It's $4.99. It's a no brainer. And cancelling seems inconsequential since the price is so low. Seeing 300 curated ad ideas every month has an easy 10x return on investment.

If you were to start your own paid Facebook group, what would the deliverable be?

Reply and let me know.

- Bryan


Bryan from Growth Tools

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