Sales Brief: COLD STANDARD

In this edition of Sales Brief, we cover a range of sales and business topics including cold emailing, product launch marketing, feature creep, and more.

Trouble seeing this email? Too many founders obsess with the question: "Which features should I add to my product before I can start selling it?  Here's my simple guiding principle: If you ship something that's lacking a lot of crucial things and people still buy it, you're on to something. If it takes a feature-complete product before you can sell it, you're not on your way to product/market fit. This week I wrote about how to build a successful startup and kill the feature creep monster. Keep healthy and stay safe. AND NOW...YOUR WEEKLY SALES BRIEF 🔥 How to kill the feature creep monster: Launch and sell early! Launch and start selling early! In this article, we cover the benefits of launching your product ASAP, plus a cautionary look at the real dangers of feature creep. SLAY YOUR WAY → 5 Ways technology changed the B2B selling process Keeping up with the ever-evolving technological landscape can sometimes feel like a full time job. But it can't be ignored. You don't want to fall behind your competitors. TECH CHECK → How I consistently get over 75% cold email open rates Victor Eduoh outlines a 5-step cold email approach he uses, that yields a surprising 75% open rate. You'll find a variety of real world examples and tons of solid advice here. COLD STANDARD → Improving your effectiveness in the sales conversation When language and conversations are all you have, spending more time improving your ability to effectively lead conversations is what will land you sales in the end. TALK IT OUT → The HEY launch: Pick a fight to get attention In this latest episode of Startup Chat, Steli and Hiten talk about how HEY was marketed before it launched, the genius behind the campaign, and the unique position of Basecamp as a company. LET THERE BE FIGHT → How to be thoughtful when selling in the new normal While it's a challenge for sales teams to reach their quotas, it's extremely important to acknowledge that customers are affected by all these changes as well. NEW NORMAL. NEW ME → © Close PO Box 7775 #69574 San Francisco CA 94120-7775 USA Unsubscribe