Sales Brief: ANALYZE THIS

This week, we've got some superb articles, with topics including cold emailing, remote selling, churn analysis, and more.

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Trouble seeing this email? I'll be the first to admit: I approach sales analytics with a high level of skepticism.   When it's done well, it can be a game changer that takes your entire team to the next level. But I've seen too many 'experts' crunch data for weeks, only to present findings that have been obvious from day 1. And these were smart people that are good at their job...people I respect. It's terrible when smart people waste time on meaningless work. This week, I wrote a guide to help you choose the metrics and tools you need to rely on for your sales analytics. Keep healthy and stay safe. AND NOW...YOUR WEEKLY SALES BRIEF 🔥 Lean startup experiments: Hiring humans over technology Relying on the right technology can help your team become more efficient and laser-focused. But not all tech solutions are equal, and sometimes it's hard to know if the solution will provide value. LEAN INTO IT → Reinvention causes everything to thrive Reinvention is what causes everything to thrive. Hiten Shah recently tweeted that and in this new Startup Chat episode, Steli and Hiten discuss their thoughts behind the statement. DIVINE REINVENTION → 3 cold email mistakes that ruin sales conversations Reaching out to leads via cold email is intimidating. Here are three cold email mistakes related to generic messages, and what you can do instead to better target your leads. COOLER THAN BEING COOL → How to boost your remote sales team's performance 2020 has significantly impacted the way companies function. In this article, CloserIQ shares 5 powerful strategies you can use to boost performance of your remote sales team. GET BOOST TO IT → Ultimate sales analytics guide to increase your revenue We dive deep into 8 major types of sales analytics, and also include a huge pool of sales analytics examples, templates, and dashboards. ANALYZE THIS → Why churn analysis is the key to improving customer retention What's churn analysis and how do you do it? This article explains the basics, how it works, and why churn analysis is the ultimate key to customer retention. LEARN THE CHURN → © Close PO Box 7775 #69574 San Francisco CA 94120-7775 USA Unsubscribe