Sales Brief: LET'S MAKE MONEY TOGETHER

Close Partner Program, Zoom success, the future of sales coaching, emoji stats, & more

Trouble seeing this email? I've got something special to share with you this week. I'm pumped to announce the launch of the Close Partner Program—an opportunity for Close advocates to promote the best CRM for startups and SMBs…AND get paid for it. Since we launched in 2012, we've benefitted from our most loyal fans recommending Close to other companies and colleagues. To date though, we've never had a formal way of saying thanks….and nothing says "thank you" like cold hard cash. :) We'll be rolling out the Partner Program on a wider scale next week, but I wanted to give our Sales Brief readers the opportunity to be the very first to give it a shot. And as always, we've curated this week's best sales content below. Go get 'em, AND NOW...YOUR WEEKLY SALES BRIEF 🔥 Don't create content, produce it Many companies approach content marketing wrong: they treat it as an expense rather than an investment. They want to "create" content rather than "produce" it. Not seeing a clear difference? RANK TO THE BANK → A sales compensation plan that will inspire and reward reps G2 lays out a variety of compensation plans you can choose, the pros and cons of each, and how to choose the right type for your business. COMMISSION IMPOSSIBLE → What the future of sales coaching looks like (SaaS specific) Prospects have the tools needed to make decisions on their own - they don't necessarily need to be sold. So where do salespeople and sales coaching fit into this? WE STILL HAVIN' PRACTICE? → How Zoom became the best web conferencing product in a decade How did Zoom break into the crowded and established market that is video conferencing? Steli and Hiten discuss their thoughts on the company and what we can learn from Zoom's success. COME ON AND ZOOM → 30 emoji statistics for businesses Zoominfo put out a fun article exploring the effects emojis have on credibility, likability, and communication in the workplace. The results may surprise you. TEXT YA LATER → Inside sales onboarding What to include in an inside sales onboarding program, including strategies that can turn a person with zero sales experience into a sales expert. BLAME THE NEW GUY → © Close PO Box 7775 #69574 San Francisco CA 94120-7775 USA  Update your email preferences to choose the types of emails you receive.