Not-so-cold outreach, personal branding, Radical Candor, & more
| | Radical Candor is a framework developed by Kim Scott. Her book is amazing and I highly recommend it. It's intended for business leaders and has helped companies like Google, Dropbox, and Twitter...but I use it to close more deals.
If you're going to read one sales article this week, I'd recommend checking out our post on how to use Radical Candor to boost your own sales approach. There's a crazy amount of tips and advice in this one (for both managers and sales reps)!
And as always, we've curated this week's best sales content below.
Go get 'em,
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| | AND NOW...YOUR WEEKLY SALES BRIEF 🔥 |
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| Radical candor for sales teams: Authenticity + transparency | | Originally developed for managers, its guiding principles are super applicable to salespeople as well. See how authenticity and transparency close more deals. | | |
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| 50 questions I ask PMs about data and their teams | | What makes a product successful? If you're wanting your team to be more data-focused and informed, Amplitude wrote up a series of superb questions that'll get the conversation kickstarted. | | |
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| | What role does your childhood play in entrepreneurship? | | In this new fascinating episode of The Startup Chat, Steli and Hiten talk about how and why entrepreneurs are made. Super inspirational to anyone looking to start a new venture. | | |
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| Cold pitching doesn't have to be so chilly | | After 5 months of outreach, Kallie Falandays shares some awesome tips on cold pitching - what worked for her, common mistakes to avoid, and tips for increasing response rate. | | |
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| | Why sales reps with a personal brand have a competitive edge | | The biggest companies have impeccable branding — why not salespeople? The more you grow your brand, the less you have to do to convince others. | | |
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| Seven mistakes that kill big deals | | If you want to win big deals, Anthony Iannarino shares 7 selling mistakes to avoid, that could be the difference between winning and losing that mammoth contract. | | |
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