Sales Brief: BEARS, BEETS, BATTLE CARDS

Cold calling revival, sales battle cards, social selling gone wrong, & more

Trouble seeing this email? We just launched The Sales Enablement Toolkit—a FREE customizable pack of templates that'll get you and your team selling consistently and effectively. Although some of my most popular content is around closing techniques and cold outreach, if you really want to crush your targets you'll also need a strong sales enablement strategy. Early user feedback says there's a ton of sales power in this toolkit, so don't miss it. As usual, we've also got the week's best sales content from around the web. Hot topics this week include social selling, competitive battle cards, the most effective cadence, and more. Check it all out below! Go get 'em, AND NOW...YOUR WEEKLY SALES BRIEF 🔥 Monetization vs growth? It's a false choice While most companies are investing massive amounts of resources on acquisition and retention, Reforge makes the case that monetization should be your prime focus. FALSE POSITIVE → The 20% of work that produces 80% of results for sales teams David Sanders from the Sales Coaching Institute shares how to properly evaluate your sales cadence and use the data to drive decisions, from training to forecasting. IT WORKS EVERY TIME → Cold calling is NOT dead — 5 reasons to pick up the phone This post covers 5 reasons you should be using cold calling to drive sales, plus 6 actionable tips on how to fine-tune your cold calling skills. IT'S NOT A PHASE MOM → The quick guide to creating competitive sales battle cards A sales battle card is the perfect way to ensure you're fully prepped and ready to answer any and every question a prospect will throw your way. BEARS, BEETS, BATTLE CARDS → One feature framework: How to sell your SaaS product during the demo Demodesk outlines a process they coined 'One Feature Framework'. It's a demo strategy where you concentrate on one main product feature and tie it to your prospect's business challenge. A FANSAASTIC WAY TO DEMO → Why Social Selling is killing your LinkedIn strategy (How to fix it) LinkedIn is ripe with opportunity to connect with prospects. But social selling is somewhat of an artform and needs to be done with care. Most salespeople miss the mark. LIKE, COMMENT, SHARE → © Close PO Box 7775 #69574 San Francisco CA 94120-7775 USA  Update your email preferences to choose the types of emails you receive.