When Chris Jones speaks, you should listen.
Why?
- Reason #1: He grew his online course/software business, Guerilla Realty, from $192k/yr in 2018 to $913k/yr in 2021. (That's right—not even the pandemic could slow him down).
- Reason #2: He attributes this growth largely to just ONE marketing strategy.
What strategy is it?
Partnerships.
Chris found other non-competitive businesses/platforms who already had his ideal customers (realtors) in their audience…
And then found ways to get in front of those audiences.
Quick example a partnership that became SUPER lucrative for him:
- Chris identified a Facebook group called Next Level Agents.
- It's a private community of real estate professionals with 27k+ members.
- He asked the group's owner if he could do a free webinar on lead generation for them.
- The group's owner said heck yeah.
- The initial webinar brought in $5k for Chris.
- He turned it into a long-term partnership where he now does 1 webinar per month for the group.
The initial $5k win was small, but Chris said the long-term partnership has been so valuable (between direct sales and lead generation) that "there's no way to put a figure" on them.
SO simple, right? That's what I love about this strategy.
But I do have to confess…
Chris had one major unfair advantage when he started using partnerships.
My team. :)
We coached Chris through setting up his partnership marketing system until it was a well-oiled machine.
In fact, we helped him craft the pitch that landed the partnership with Next Level Agents!
He said:
"Your team taught me how to email pitch. Tore my original pitch to shreds and rewrote it while I watched. The new pitch led to finally getting an answer from [Next Level Agents], after being ignored 3 other times."
Implementing this strategy doesn't take anything special.
You don't need a big audience.
You don't need a massive network.
You just need the right approach.
Want to see what it would look like for your business?
Book a Strategy Session with my team now.
You'll get a preview of what it looks like to have my 7-figure team:
- Write your offer
- Price your course / program
- Identify your perfect customer
- Give you same-day feedback on all your marketing
All so that you are never flying blind wondering what to do next.
Instead, you'll wake up clear and confident what to do next to hit your revenue and income goals following a custom plan written by the same team that helped Chris hit his goals.
Interested? Let's chat.
- Bryan
P.S. Want to know how Chris grew from $192k/yr in 2018 to $913k/yr in 2021 while building a loyal following? Schedule a time to talk to my team to get the details on the system Chris used for rapid growth.
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