3 tips for closing clients before Thanksgiving 🦃

If you run a client-based business, there are 4 words you're about to start hearing: "Let's talk in January!"

Hey,    If you run a client-based business, there are 4 words you're about to start hearing every time you're close to landing a new client:   "Let's talk in January!"   Ugh.   This is what happens once you've entered what I like to call the Thanksgiving-Christmas Dead Zone.    It's that time of the year when tons of your clients wind things down and focus less on their businesses. And it can throw a major wrench in your end-of-year goals—unless you decide to act now.   The choices you make in October have the power to make or break your Q4. With that in mind, here are 3 of my favorite ways to make it your most profitable quarter all year...so you can close out 2021 celebrating instead of stressing.   Set up a simple client referral program.   One of the hassles of getting new clients in the door is how freaking long it can take.    There's the initial email back and forth. Then set up a call. Then putting together a proposal/quote. Then potentially more back and forth.   You know what dramatically accelerates the process? If someone they know, like, and trust tells them they should hire you.    In other words, when you get referred to them.   Fortunately, it's super easy to set up a basic referral program for your past and existing clients. Why? Because the vast majority of them would LOVE to be able to send work your way, and many are already being asked to recommend people constantly.   That means all it takes is a simple series of emails to get yourself back on their radar and instantly recommended to warm prospects.   Run a BFCM campaign.   You are making a major mistake if you think Black Friday / Cyber Monday only applies to big-box retailers and ecommerce companies.   Whether you want to offer a minor discount or add a bonus to the services you typically sell, previous clients LOVE the opportunity to get a deal from people they've bought from in the past.   It gives you a time-sensitive reason to reach out to them and gives them the motivation to buy now.    These campaigns are incredibly simple (2-3 emails is all it takes) but they can make a big impact on your Q4 revenue.   Pre-sell your January availability.   At the end of the day, you'll still get some of those "Let's talk in January" emails no matter what you do.   My advice? Give them the opportunity to lock in time on your early 2022 calendar NOW.    It doesn't need to be the full cost of what they'll be purchasing from you (because you might not even know what that is if you do project-based work). But a simple $500 "save my spot" fee is a great way to get some cash-in-hand now while also all but guaranteeing you'll have work waiting for you when the new year hits.   If you're ready to ATTACK October and November so you can crush Q4, we should talk.   Because I'm looking for 10 more entrepreneurs who not only want to finish 2021 strong—but also want a custom marketing plan to continue the momentum into the new year.   Schedule a time to talk here.   During the call, we'll start to map out your plan to crush Q4 and show you what it would look like to have my team and I help you implement it step by step.   When the clock strikes midnight on January 1...   Do you want to be celebrating your business's biggest year yet and feeling PUMPED about what's in store for 2022?   Or do you want to be stressing thanks to a disappointing finish in 2021?   Now is the time to decide.   - Bryan Growth Tools               Growth Tools, 1910 Madison Avenue, Memphis, Tennessee 38104 Unsubscribe Manage preferences