How to “80/20” your launch

What if you could achieve 80% of your launch's potential sales...while only doing 20% of the work? In my experience, you can. But the trick is figuring out which elements of your launch contain that critical 80% of the results. Your options are: Sales page Email sequence Pre-launch content (like video series, lead magnet, quiz, etc.) Webinar Bonuses Upsells / downsells Facebook ads Affiliates The online marketing world is full of gurus who will tell you that ALL of these things are "must-haves" if you want your launch to succeed. But if you love the "80/20" Rule like I do… You'll be relieved to know that you only need to focus on ONE of the assets listed above. Which one is it? Forget about your dang 10,000-word sales pages (I've tried 'em). Forget that super slick 3-part video series (I once filmed an entire pre-launch documentary). Stop it with the 20 upsells and downsells (yup, I've done these too). At the end of the day, there is no bigger "swing point" of your launch than the email sequence you send to promote it. The content of your emails (and how you structure and time them) can make the difference between launching to the sound of crickets… ...or launching to the sweet, sweet *ding* of sale notification emails flooding your inbox.  In one sense, that's a relief. On the other hand, most people would still rather schedule a back-to-back root canal and colonoscopy than try to write an epic 10-email launch sequence on their own. How do you figure out what to write? Or what emails to send? Or how to time it all? What if you suck at this "sales copy" thing? Or what if just the idea of sending something "salesy" to your list makes you queasy? These are the kinds of questions that keep people stuck in place for years instead of actually launching their product and generating sales. That's why we're dedicating an entire week of our upcoming product launch mastermind (Sell It, Then Build It) to personally helping you create a high-converting launch email sequence. We give you tested, plug-and-play email templates used in multiple 6- and 7-figure launches across a wide variety of industries   We coach you through turning those templates into unique emails that feel on brand and personal   We personally review EVERY email in your sequence and give you the feedback you need to take them from good to great   We map out your launch schedule, so you know exactly when to send each email and how to structure your sequence The truth is that the email sequence itself is a lot like the overall product launch: We tell ourselves we need something BIG and fancy...when something tight, focused, and actually doable will work just as well. No lie, this is what my launch sequences used to look like: 20 emails. Pre-launch, launch, and post-launch. Downsells. Multiple expiring offers.  Did it work? Absolutely! Did it work any better than the 5-email sequence that my buddy Brian Dean used for his online course launches? Nope.  In fact, his less complicated launches routinely outsold mine. That's why, over the last few years, I've stripped away most of the "window dressing" elements and emails from my launches to focus more on the stuff that matters. The result? Our launches have never performed better and they take significantly less work to plan and execute. When you join Sell It, Then Build It, you'll be able to create your entire launch sequence in ~30 minutes per day and get results within a week—even if you haven't finished creating your product yet. Unlike reading a blog post, watching a webinar, or taking yet another online course, participating in this unique mastermind program guarantees you'll take action and execute from Day 1. You'll have built-in accountability because our team will be personally tracking your progress (and making sure you succeed) every step of the way. You'll be surrounded by a group of 15 like-minded entrepreneurs who are all working toward the same goal alongside you. The only catch? You have to get your application in before those 15 spots are taken. As a reminder, here's what you'll get when you join: 4 LIVE small group training sessions where my team will walk you step-by-step through creating your essential launch assets   1:1 coaching and feedback on everything you create   Voxer group with 15 other members   A custom marketing plan to help you scale to consistent 5- and even 6-figure months after we wrap up the mastermind   Ongoing 1:1 coaching for 90 days to help you implement your custom marketing plan Want to see what kind of results this could get for your business? Go here to get your application in while there are still spots available. <<< We'll take a closer look at your business and then reach out to you to walk you through the full details of the program (no obligation). You don't have to figure it all out on your own. You don't have to try to magically transform yourself into an otherworldly marketer overnight. In fact, you don't need to be a great copywriter or sales guru at all to create a rock-solid email sequence. You just need the right plan and feedback you can trust. We'll give you all that (and more) in Sell It, Then Build It. - Bryan Built with ❤ by Growth Tools 1910 Madison Avenue Memphis, Tennessee 38104 Adjust your subscription settings here.