Sales Brief: REACH FOR THE STARS

How to build the perfect sales cadence, who owns growth at a PLG company, 2021 audience segmentation trends, and more

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Trouble seeing this email? Back in the early 2000s, I was looking for investors for a new startup I was building. I was determined to connect with one particular Billionaire investor, and after 48 follow-up emails (Yes, 48!), I eventually landed a meeting and secured the investment. Now some of you might call that badgering. That's fair. But I call it the power of a solid sales cadence. With the right sales cadence, you can capture attention, win back lost prospects and leads, and close deals WAY faster. This week I wrote two articles on this topic. If you want a comprehensive guide on how sales cadences work and how to build them from scratch, I recommend you read this article. For those who want to take their sales cadence to the next level, check out my recommendations for sales cadence building software. They offer a ton of tips that'll cut out repetitive tasks and keep reps on track.  Go get'em! AND NOW...YOUR WEEKLY SALES BRIEF 🔥 How to build a sales cadence: best practices & top tools A structured cadence will enable your whole team to work smarter, harmonize better, and close more deals. Learn our 11 step process for building the perfect sales cadence. REACH FOR THE STARS → 10 best sales cadence builders + 6 steps to choose the right one Sales cadence software is the perfect solution for creating a focused and reliable structure for outreach. Wondering which is the best software for your team? Here are our top picks. BUILDING BLOCKS → Between Sales and Product: Building out self-serve and customer experience Trying to strike the perfect balance between sales and self-serve is a delicate process. In this exclusive interview, Kate Taylor from Dropbox shares a wealth of tactics for creating the ultimate customer experience. AT YOUR SELF-SERVICE → Who actually owns 'Growth' at a PLG Company? What should Product, Growth, and Marketing ideally look like in a growing PLG business? Who's responsible for what? Here's how to organize your teams to best acquire, convert, and expand your customers. GROW PRO → 3 audience segmentation trends shaping digital marketing in 2021 In 2021, marketers are abandoning "spray and pray" advertising and instead focusing on quality over quantity. Segmentation is at an all-time high — and for good reason. It works. QUALITY OVER QUANTITY → How to improve the quality of your sales approach What's the best way to increase your number of booked meetings? Surely just dial more leads, right? Wrong. The secret is to improve the value you offer within your sales conversations. VALUE CREW → © Close PO Box 7775 #69574 San Francisco CA 94120-7775 USA Unsubscribe