| There are 3 types of businesses right now. Which are you? Type #1: Busting At The Seams due to Corona
Type #2: Slight Downturn due to Corona
Type #3: Shut Down due to Corona Type #1: Busting At The Seams due to Corona These are companies that people are actively seeking out due to COVID-10: Instacart, Grocery stores, Butcher Box, Beach Body and Peloton. They have had a MAJOR increase in demand. They are able to serve real needs and blow out any revenue goal they set for 2020. They were lucky. They just happened to be positioned perfectly for an unforeseen disaster. If your business has been shut down or isn't thriving, you might consider pivoting to be a a Type #1 business. A few areas of need and opportunity that I see: 1. Homeschool Resources - Help the millions of parents and teachers that are scrambling to teach their kids. Give them lesson plans, resources, curriculum and tech help. 2. Remote Fitness - Workout plans, remote training, equipment & nutrition and diet tracking. Membership sites and 1:1 virtual training is a big need. Many are used to working out and now have no gym to go to. Fix it. 3. Counseling & Therapy - Who isn't stressed out or anxious right now? Group calls, 1:1 calls, online courses and daily notes of encouragement and practice is a big need. Can you fill that need? Type #2: Slight Downturn due to Corona This is most companies: Marketing agencies, course creators and coaches. The slight negative impact from Corona is less about the virus and more that the downturn in the market combined with everyone being scared out of their mind. You probably have seen sales slow down, it looks like they might slow down even more. You are starting to get nervous. You're not sure what to do right now, you don't want to "take advantage of the situation" but you also don't want to go out of business or be caught flat footed. Growth Tools falls into this category. These businesses have 2 options: Option #1: Stay the course They can keep their current messaging, positioning and strategy in place and hope buyer confidence returns soon and doesn't drastically drop further. Eventually they would be impacted in a major way or at the very least their growth rate will shrink to nothing. Option #2: Reposition They can pivot the company or messaging to fill a Demand Overload area. Example: 1. A gym can 100% pivot into online virtual training and sell to their current client base to retain and extend their market beyond local reach
2. A "mindset coach" can pivot into daily therapy sessions and bulk sales to small companies to keep their employees healthy and productive.
3. An online course creator with a productivity course can film 3 more videos, re-message and launch a "How to stay productive when working remote" course. These subtle shifts can reposition your company from experiencing a slow decline in sales to being so busy you can't keep up with demand. What we did: We shifted our offering from "marketing coaching" to "we'll create a custom plan to help your business survive and thrive during Corona". Interest and sales went up 3x once we met our customer's fears and pains head-on. How could you shift your positioning 5% to realize a 10x increase in demand? Type #3: Shut Down by Corona Includes: Restaurants, Bars, Dentists, Airlines, Movie Theaters etc. These businesses have been either barred from opening or people are avoiding them due to the (actual) plague. These businesses only have 2 options: Option #1: Shut down
Option #2: Pivot For example… One of my coaching clients, Nick, runs a bar and restaurant in Chicago. He can no longer operate normally. Local authorities won't allow it. He chose to pivot instead of shutting down. He's now offering catering and pickup services. And yesterday he sold DOUBLE the amount of food he typically does. A record sales day in the worst time in modern history to be in the restaurant industry. 
Here are some ideas of how you could pivot if you are a restaurant, craft brewery or run a cleaning business. How has your business reacted to Corona? 1. More demand than you can handle? 2. Fewer sales this week and are slightly concerned? 3. No sales because this has completely put you out of business? If you want a second set of eyes to look at your business and create a marketing plan to help you survive and thrive during COVID-19, I'm coaching and masterminding with 15 people to do that. Get full details and schedule a call to talk more here. -Bryan | 
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