Sales Brief: COLD HARD TRUTH

Top cold email tips for 2022, outsourcing sales development representatives, one major startup-killing mistake, and more.

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Trouble seeing this email? Selling in a competitive market can be tough. Really tough. Here's a tip: Go faster. I recently wrote an article about SPEED and how it benefits your sales process, decision making, and productivity… and how the best CRMs help you get there. And hey, I'm glad that our free webinar, Building a Scalable Sales Process, was valuable to so many of you last month. If you missed out, we're hosting another one on January 12. Go get'em! AND NOW...YOUR WEEKLY SALES BRIEF 🔥 Why speed is quickly becoming a sales pro's competitive advantage In this hyper-competitive market, your sales team needs to be FAST. Speed boosts productivity, fulfills customer expectations, and helps with decision making… and a good CRM will get you up to speed. NEED FOR SPEED → Cold email tips for 2022: Here's what 20 sales leaders shared on LinkedIn We've curated the best cold emailing tips from your favorite LinkedIn influencers into one article. Learn Josh Braun's unique twist for opening lines, Will Alred's tips for getting past the 3-second filter, and more. COLD HARD TRUTH → The startup-killing mistake of satisfying your customers Take these preventative steps to properly separate Customer Success and Customer Support, and avoid the customer-satisfying actions that are killing your growth. KILL DEAL: VOL 2 → 5 subscription metrics you need to start tracking Subscription is a business model that works for any industry, from software to children's books. Let's discuss five subscription metrics to steer toward sustainable growth. DO YOU EVEN TRACK, BRO? → Why outsourcing sales development representatives (SDRs) is the right decision Here, we'll walk you through what an external or outsourced SDR team can do for your business, as well as six reasons you should outsource outbound sales. Keep that pipeline moving! A REMOTE POSSIBILITY → Buyers say they want to work with salespeople possessing these 4 traits Buyers' expectations are evolving, both for products and for their interactions with the sales team. Cultivate these traits during buyer conversations, so that when you say hello, they're all ears. BUYERS CAN BE CHOOSERS → © Close PO Box 7775 #69574 San Francisco CA 94120-7775 USA Unsubscribe