So many problems in business stem from not knowing the answer to 1 simple question:

Who is my Best Fit Client?

If you aren't crystal clear on what your Best Fit Client looks like, everything becomes 10x harder:

  • You waste time looking EVERYWHERE for clients instead of narrowing your focus to the handful of channels where your BFCs hang out
     
  • Your blog posts, emails, ads, etc. fail to attract the right leads (or any attention at all)
     
  • The clients you do manage to attract end up draining your energy (while paying less than you're worth)

The tricky part?

Your Best Fit Client is a moving target.

As your business evolves, your BFC will almost always change (especially in a pivot-filled year like 2020).

That's why—whether you think you know your Best Fit Client or not—I recommend doing a "BFC Review" at least 1x per year.  

It's a simple process that forces you to get clear on WHO you serve and WHAT you offer, so you can make sure your business is pointed in the right direction.

To make it easy on you, I put a free copy of our internal Best Fit Client Worksheet in the Client Generation Toolkit included in yesterday's blog post.

If you missed grabbing it, just click here and I'll email you a copy now.

It makes zeroing in on your BFC as simple as filling in a few blanks.

(Plus, the toolkit also included 3 of my favorite outreach scripts for quickly generating clients.)

Click here and I'll send you the Client Generation Toolkit now. <<<

If you can't clearly identify your Best Fit Clients...your only hope is to stumble into them by accident or luck.

Why leave it to chance?

- Bryan

P.S. Want a custom plan for attracting more of your BFCs? Hop on a free Strategy Call with my team and we'll show you the step-by-step process for doing it WITHOUT spending a dime on ads. There are only a few calendar spots available, so click here to grab one here before they're gone.