How we built a killer B2B content marketing machine

If you want to get quality leads and trials for your B2B SaaS app, content marketing might be one of the best ways to make it happen.

About 60% of all our trials come from content marketing—the other 40% from word of mouth. It's an incredibly powerful tool if you do it right. More than 160,000 sales professionals, founders, and business owners have signed up to receive my latest piece of content every week.

Today I want to take you behind the scenes of our content marketing machine, and share not just the story of how we built it, but our exact processes for consistently producing high-quality content.

Check out my latest blog post and start building your own content marketing machine.

Go get'em!
Steli

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