Do channel partners and resellers work? Only if you get this right...

F1 Uniforms +60103425700 7:26 AM

Ever considered having other companies sell your product for you? Whether as resellers or as channel sales partners, it could accelerate the growth of your business tremendously. And there are plenty of companies that have done so.

Yet, more often than not, things don't work out that way. Not enough sales to justify all the effort that went into setting up a reseller program, and sometimes it even derails the trajectory of your business.

I just recorded a video for you. Here's some of the things I cover:

When to start engaging with sales channel partners
How to build a successful sales cooperation
Why you should do most of the work for them (even if it's not part of your agreement)
and more :)

Check out my latest post on the Close.io blog and let me know if you have any more questions.

Go get'em!
Steli

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