The three phases of a successful launch

Clients are getting crazy results from my "Best Launch Ever" formula, so people have been asking… "How does the launch formula work?"

Yesterday, I sent you a quick update about the crazy results my clients are getting using my "Best Launch Ever" formula.  Allie doubled her monthly revenue from $30k to $60k. Michael Hyatt (4-time Inc. 5000 CEO) had his best sales month ever. Andrea Lowell maxed out her $4,500 coaching program. So people have been asking…   "How does the launch formula work?"   If you want a personalized answer, grab your spot on the calendar to have my team break it down for you.   But in general, there are three key phases to a successful launch: Phase 1: Build desire in advance without "revealing" your product. Phase 2: Promote your product, show proof, and close the cart. Phase 3: Maximize revenue with a simple downsell series. This three phase process gets the maximum number of eyes on your promotion.   You then squeeze the juice out of it by offering a lower-ticket item for the people on your list with a hard price objection.   Here's a diagram of the whole thing. If you're launching a new (or maybe your first) product, course, or service, this is your playbook.   And if this strategy and diagram feel overwhelming, don't worry. I get it.   When I launched my first course, I actually lost $2,500… fun times.   My loss happened because I was piecing things together from all over the internet, I didn't have a second set of eyes, and I didn't make an irresistible offer.   That's why I made the "Best Launch Ever" formula, so you can launch your first (or next) product with total confidence.   My 7-Figure coaching team and I will work with you to: Create your personalized path of daily action items to hit your goals. Craft & validate your irresistible offer to position your product. Price your product/service for maximum profit. Give you exact, fill-in-the-blank scripts and past examples to model. Review all your sales copy and funnel tech before you go live. But here's the deal - I'm limiting my "Best Launch Ever" challenge to just 5 coaches and course creators.   You might be thinking, "Is this another one of those false scarcity things?"   There's a lot of that out there these days, but no.   Because unlike other coaches, me and my team actually work with you one on one following a custom plan that we make for you and guarantee the results.    So, we literally can't take more than 5, and a couple spots are already filled.   Schedule your call now to reserve your spot and learn how the "Best Launch Ever" formula can help you have your best sales month ever like it did for Michael, Allie, and Andrea.   Talk soon,   -Bryan   P.S. There are six "big revenue" emails that every successful launch must have. When you schedule your call with my team here and show up, you will get my word-for-word email swipe for each one. Growth Tools, 1910 Madison Avenue, Memphis, Tennessee 38104 Unsubscribe Manage preferences