Most people think that building an audience has to take months or years.
And if you go down the traditional routes.
Like...
Blogging
SEO
FB Ads
Podcasting
Social Media
You'd be spot on.
But over the years I've developed a process that leverages other people's audiences to build my own and my students.
It's the fastest way I've ever seen to generate leads and sales if don't have a big following.
The key to this process?
Value-Based Pitching.
Recently, we had a lovely young lady join our Growth University Coaching Program.
She didn't have much of an audience...
Even after dabbling with Facebook ads, webinars, and blogging. She didn't have a lot to show for all her hard work.
Before she joined the program, she thought like a lot of people do.
That blogging, Facebook ads, webinars, and social media were the best way to grow her audience.
The problem is (like I mentioned earlier), it takes loooonnnnggggg time to see results from these methods.
Fortunately, she was open to our "Evergreen Partnership" model…
Which is: Leveraging someone else's audience to grow your own audience, generate sales, and scale your business.
And it's my "business building shortcut" because it doesn't take months or years to start working.
It can take as little as just a few days.
We go out and find someone with an audience or customer base similar to ours, and offer them something valuable in exchange for getting promoted to that audience in return.
Nobody is getting taken advantage of and nobody is stealing customers.
It's a simple transaction without any money changing hands.
We offer something of value and the partner provides the audience.
Pretty simple.
So we had her BYPASS the traditional tactics to grow her audience because there were tons of other people who had audiences that she could borrow.
Now, this may be a shortcut but it's no magic bullet.
You have to do these 3 things… and all 3 things really well.
1. Identify potential PERFECT partners.
If you are going after the wrong people with the wrong audience. This shortcut isn't going to work.
You may grow your "audience", but it will be filled with the wrong people who will never do business with you.
What's the point in that?
2. Send a value-based pitch.
Business owners get countless pitches each and every day.
Yours needs to be different.
It needs to stand out.
It needs to create intrigue and prompt a response.
And there needs to be a win in it for either the partner directly or his audience.
If there isn't… you won't get any responses and won't close any partners.
3. Provide world-class value
Now, we helped this young lady with #1 and #2, but she was the one who brought the value.
She knew her expertise, owned it, and presented a VALUABLE webinar to her partner's audience.
Shared information that she knew they would benefit from… whether or not they purchased her course.
And guess what...
She generated 32 sales and $3,200 in revenue.
FROM HER VERY FIRST PARTNERSHIP.
Incredible.
And as I write this, she has a few more in the works and she looks to repeat or surpass what her first one did.
As proud as we are of her for being open to another way of doing things and bringing the value AND making it happen...
I am most excited because she's a changed woman.
She's proud, excited, and confident growing her business.
She definitely wasn't those things while blogging and running Facebook Ads.
Not having an audience, will never stop her again because they are always available when you have something valuable to offer.
If you want to implement "Evergreen Partnerships" and leverage other people's audiences instead of waiting months and years to grow your own the traditional way.
My team and I want to help you.
After enrolling over 500 students in our coaching program…
We've experienced every possible situation imaginable!
And I can assure you of one thing:
We will find at least one EVERGREEN PARTNERSHIP you can leverage NOW to solve your audience building woes!
And give you a plan of action for how you can leverage partnerships over the next 12 months to build your audience and grow your business.
Here's an image of what our most recent clients have been able to achieve with evergreen partnerships.
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