15 hidden sources of email subscribers

If you want to grow your email list without buying ads or relying on SEO, read this immediately...

If you want to grow your email list without buying ads…   And you don't have a ton of existing traffic coming to your website…   You won't find a faster way than getting another business to feature you to their audience (AKA partnership marketing).   Throughout this week, I've shown you examples of how businesses like yours are literally doubling their monthly list growth with this simple strategy.   But the #1 question I've gotten is this:   "Where can I find companies/influencers who will feature me to their audience?"   Whether it's for a lead magnet swap, podcast interview, live workshop, guest post, etc. — people want to know how they can get on the radar for these opportunities.   So today I'm going to give you 2 simple ways you can find them in your niche.   Way #1: Let my team of in-house partnership ninjas literally find one for you.   Let's start with the shortcut. :)   To celebrate Double Your Monthly Email Subscribers Week, I've made my team available to hop on a call and find an ideal partnership opportunity for you. Step 1: You go here and grab one of the limited spots on our calendar before they're gone. Step 2: You share a few details about your business so we have some time to scout a few opportunities for you. Step 3: We call you at the scheduled time and walk you through it all step by step. Plus, if it's a good fit, we'll give you the details on Unfair Advantage, our elite program where we install our partnership marketing system in your business and coach you through executing it.   Don't be shy. Grab a spot here before they're gone!   Way #2: Roll up your sleeves and go the DIY route.   Below, you'll find a list of 15 Places to Find Partnership Opportunities (Even If You're Just Starting Out).   At a high level, they are divided into 2 groups: Group #1: Existing connections — people/companies you already know or have even a small connection to (even if that connection is just that you've read their book or used their product). Group #2: Shoulder connections — people/companies who serve the same target audience you do, but in a different way. To start, let's talk about that first group—existing connections. There are 10 types that you are likely to have: Blogs or email lists you've subscribed to (or that have featured/mentioned you): Look through your email inbox—who do you subscribe to that has a decent chunk of your customers in their audience? Podcasts you listen to (or that have interviewed you): Open your podcast app and scroll through the shows you subscribe to. Can you solve any of the problems their audience deals with? Courses or digital products you've bought: Purchased any online courses/workshops/masterminds? You've already got an in with the person who sells it. "I bought your thing and loved it" is an easy way to get your foot in the door with anyone. Services you use: What software services do you use in your business? Just like I said in #3, being a customer is a great way to start a conversation with a potential partner. Books you've read: Authors often have an online platform and ways to connect with their audience. People you've interacted with online: Think about people you've talked to in Facebook groups, Slack channels, social media, or other online communities. People you've featured: Have you interviewed/talked/linked to anyone for a podcast, blog post, YouTube video, or other type of content you've published? Websites that have linked to your site: You can use an SEO tool like Ahrefs to see a list of every website that's linking to yours. They've already endorsed you in a small way, so starting a conversation with them is super easy. Friends and family who have businesses: This could be anyone you know with a small business whose customers/audience might be interested in your niche. Your customers: Don't forget about the people who like your business so much they've given you money for it. Now, let's talk about the second group—shoulder connections.   A shoulder connection is a business with the same type of ideal customers you have, but sells a different product or service to them.    For example, if you teach fitness, a dietitian would be a shoulder connection. If you're a freelance writer, a freelance designer would be a shoulder connection. If you were an email marketing software company like ConvertKit, an SEO software company like Ahrefs would be a shoulder connection.   To discover your own shoulder connections, ask yourself 5 questions about your core customer: What podcasts do they listen to? If you sell a course on UX design, for example, we could simply search "design" or "UX" in any podcast app, or search "UX podcasts" on Google. What popular blogs or websites do your customers visit? If you can't think of many, just google the name of your industry plus "blog." What conferences or virtual summits do your customers attend? When you find conferences or virtual summits related to your industry, check out the speakers listed on their website. Many will be a shoulder connection for your business. What LinkedIn and Facebook Groups do your customers hang out in?  Again, this is as simple as searching for your industry and shoulder industries in the groups section of Facebook and LinkedIn. What other products or services do your customers use? To go back to the UX design course example, this could be any kind of design software (like InVision).   If you take the time to think through each of these groups, you can develop a highly valuable list of audiences that already contain your ideal customers.   Growing your business then becomes a matter of simply finding ways to get in front of them. It might be a lead magnet swap (like I showed you yesterday). It might be a podcast interview. It might be an online workshop. It might be a guest post.   Whatever partnership type you choose, they're all effective for the same reason:   They give you an opportunity to attract new customers by doing what you're already great at—teaching.   No hard selling. No complicated funnels. No marketing tricks. Just sharing your expertise with audiences that are primed to trust you.   If that sounds like an appealing way to grow to you, let's talk.   Book a free Strategy Call and my team will give you an inside look at our partnership marketing system and how we can customize it to fit your business.   On the call, we'll take a deep look at three things: Your ideal customers and the current strategies you're using to attract them to your business The exact types of partnerships (and potential partners) you could pursue to start attracting more of them How you could quickly convert the leads you're getting from those partnerships into customers Consistent growth is within reach. You're closer than you think. But you have to take the first step.   Book your call while we still have availability so you can whip up some momentum for your business this week. <<<   I can't wait to see what opportunities are out there for you.   - Bryan Growth Tools, 1910 Madison Avenue, Memphis, Tennessee 38104 Unsubscribe Manage preferences