How to handle the "It's too complicated" objection in sales

You qualified a prospect, determined they're a great fit for your solution. But then they say:

"This all sounds good, but it would be too difficult to implement and use for us."

A perfectly fine deal is lost.

Or is it? 

Here are 5 ways to overcome the "it's too difficult" objection:

  • Pitch them on a simple start
  • Show them how to get help
  • Do the work for them
  • Make them realize the complexity is worth it
  • Demonstrate that it's not as difficult as they think

I also share how one of our sales reps won a deal with technique #5. (It's a cool story, you'll enjoy reading it.)

Check out my latest post on the Close blog and never lose a deal because of the "it's too complicated" objection again.

Go get'em!
Steli

PS: One of the things sales teams love about CRM with powerful sales automation features and built-in calling and emailing is its simplicity. You can get set up with Close and start calling and emailing your leads in 15 minutes from now. But don't take my word for it—try Close for free today and see for yourself.

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