The #1 reason why cold calling campaigns fail?

Most cold calling campaigns fail for one simple reason. And that reason is NOT what the "experts" want you to believe. They keep saying: "Cold calling is dead!" "2018 is the year of [current buzzword of choice] in sales!" Funny enough, that buzzword always relates back to whatever solution they're peddling :) Here's the truth: every year, tons of companies—large and small—use cold calling to generate revenue. Despite all the social and technological advancements in sales, this hasn't changed. And it won't for a long time to come. But there's a reason why so many people believe cold calling is dead: it's hard to get right. Most companies go about it in the wrong way and fail. If you want your cold calling campaigns to succeed, check out my latest post on the Close.io blog. Go get'em! Steli Close.io PO Box 7775 #69574 San Francisco, CA 94120-7775 You may manage your email preferences anytime.