BS sales metrics? 🤔

"We increased year-over-year sales by 150%!"

"Our cold emails get an 85% open rate!"

"I doubled our closing rate!"

These statements might all be true and sound great, but they could also be utterly meaningless. It completely depends on the context.

Seem obvious? Yep. But I can't tell you how many times businesses fail because they're being led astray by BS metrics.

🎓
😑

I've seen some of the smartest people I know commit some really dumb mistakes because they interpreted data the wrong way.

The good news: You don't need to study advanced mathematics to use metrics the right way. In fact, in the world of sales metrics, simplicity rules supreme.

Check out my latest post on the Close blog where I share my simple hack for giving your sales metrics a reality check.

Go get'em!
Steli

PS: Did you know that we just launched the most actionable sales reporting dashboard of all CRMs? Here's what some early users have to say:

"The Overview and Comparison reports are great because they allow me to drill down exactly on the metrics that I'm interested in, and not crowding what I'm seeing with non-important information for us. Saves me a TON of time!" - Alex Cimpoesu, Clear Bridge Group Pty Ltd 

"In my past CRMs, I had to export the data into a spreadsheet to get the reports I needed. It was a lot of manual work. Close's reporting features are the opposite of that experience - they streamline our daily sales reporting processes, save us a TON of time & money ($1200/year) and help us motivate our teams." - Andy Flowe, Boardworks

Curious how Close can help you turn data into actionable insights for your sales team? Learn more about our newest reporting features here

 

No comments