The "Rich Dad Poor Dad" Formula

It's one of the most famous books in the world… but you probably don't know the REAL story of why it's sold millions of copies

It's one of the most famous books in the world… But you probably don't know the REAL story of why it's sold millions of copies—and how you can use the exact same approach to skyrocket your course, coaching, or consulting sales. I'm talking about Rich Dad Poor Dad by Robert Kiyosaki. Everyone's heard of it now, but back in 2000 that wasn't the case. The author was just some obscure personal finance dude trying to stand out in a sea of other "guru" types. What changed? He got featured to one of the single biggest audiences the world has ever seen: Oprah Winfrey interviewed him for half an hour and he sold $5 million worth of books in the time it takes to snap your fingers. He even wrote about it a few years back: "Genius plan, Bryan. So all I have to do is get Oprah to interview me?" I mean, if you have the chance, absolutely. :) But that's not the point of this story. Instead, I want you to think about WHY she interviewed him in the first place. Because the answer contains a massive audience-building shortcut for your business. Did Robert have a bigger audience than Oprah? No. Did her audience already know who he was? No. Did he pay her to interview him? No. So why in the world did she showcase him and his book to her audience? Because he had the ONE thing she needed: expertise in a topic her audience was interested in. Millions of people who watch Oprah wanted to know how to manage their finances better. So she found someone who could teach them how to do that. And his business exploded as a result. Your Takeaway: Instead of building your own audience from scratch, you can grow dramatically faster by simply teaching other people's audiences. Now, there might not be an "Oprah" with millions of fans in your industry. But the good news is you don't need to be featured to an audience of millions to grow your business. We see the results every single week with our clients: Michael DeLon landed $102k in new coaching clients by doing a live virtual workshop for someone else's mastermind group about how to sell books on Amazon Chaitra Radhakrishna landed multiple $10k web design projects after being interviewed about product photography on a popular ecommerce podcast Ian Bower generated $50k in sales by doing a live training on optimizing Amazon listings for another business's customers Diana David drove over $10k in online course sales by doing interviews about "future of work" skills for a handful of podcasts We help coaches, course creators, and consultants get more customers by simply teaching 1 new audience per week. No complicated marketing strategies. No Facebook ads. No endless content creation. Just a simple, sustainable approach to growth that allows you to focus on what you're already good at—teaching. The best part? We do it all with you every step of the way: We find the industry leaders who NEED your expertise  We help you get featured to their audience We coach you on turning those opportunities into new clients and customers This process is proven. In fact, you'd have to put in more effort to try and fail than it would take to succeed with our guidance. If you would like us to help you find and secure 1 new audience each week for you to teach in front (so you can sell your course or coaching/consulting services), apply now to chat with us about our coaching program, Growth University:   Schedule a call and get all the details on our 1:1 coaching program. <<< Applications are highly screened and first-come, first-served for great fits for this opportunity. Click here to schedule a call and fill out an application. Looking forward to walking you through this! - Bryan Growth Tools, 1910 Madison Avenue, Memphis, Tennessee 38104 Unsubscribe Manage preferences