Hey Anonymous,
If you've struggled to get new email subscribers, it's NOT your fault even if you're following "proven" copy frameworks.
That's because, according to Bunzeck and Duzel (cognitive neuroscientists), there's an "invisible" dopamine trigger that makes people literally blind to your offer.
When I first came across this study, a lightbulb went off in my head.
It perfectly explained why, even when I spend hours on copy, some of my marketing campaigns fall flat, while others, written on a whim, crush it.
Until now, I've never quite been able to put my finger on it.
The key is this...
Bunzeck and Duzel tell us that there is a region in the brain called the substantia nigra which lights up when we see new information.
Specifically, they say, "...only completely new objects activate the midbrain area and increase our levels of dopamine."
Did you catch that? Only completely new information triggers dopamine.
Which means that, even if you're writing killer copy, it will still underperform if everyone else in your industry is using the same formulas.
So, what does this actually look like in practice?
Here's an example from a campaign I ran last year.
I called it the "Make You Cry" campaign... where I promised to provide such a positive experience it moved people to tears.
Odd, right?
Well, that campaign ended up bringing in over $50k in sales in 7 days.
That's because it literally changed the brain chemistry of everyone who read it.
It all boils down to the power of your unique angle and frame.
At this point, you may be thinking, "That's great and all, but there's only so many ways to talk about what I do."
Or maybe the creative juices just aren't flowing. And I get it. Personally, I find it hard to be creative on a schedule.
That's why I've asked my team to help you reimagine how you talk about your offer.
We'll take our lessons from our own campaigns, plus creating hundreds unique pitches and offers for other businesses, to finally get your marketing the attention it deserves and grow your list fast.
Grab your spot on the calendar now before spots fill up, and we'll come ready to jam!
See you there,
-Bryan
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