The real reason your opt-ins are low

According to a couple neuroscientists, your offer might (almost literally) be invisible to your target audience.

Hey Anonymous,   If you've struggled to get new email subscribers, it's NOT your fault even if you're following "proven" copy frameworks.   That's because, according to Bunzeck and Duzel (cognitive neuroscientists), there's an "invisible" dopamine trigger that makes people literally blind to your offer.   When I first came across this study, a lightbulb went off in my head.   It perfectly explained why, even when I spend hours on copy, some of my marketing campaigns fall flat, while others, written on a whim, crush it.   Until now, I've never quite been able to put my finger on it.   The key is this...   Bunzeck and Duzel tell us that there is a region in the brain called the substantia nigra which lights up when we see new information.   Specifically, they say, "...only completely new objects activate the midbrain area and increase our levels of dopamine."   Did you catch that? Only completely new information triggers dopamine.   Which means that, even if you're writing killer copy, it will still underperform if everyone else in your industry is using the same formulas.   So, what does this actually look like in practice?   Here's an example from a campaign I ran last year.   I called it the "Make You Cry" campaign... where I promised to provide such a positive experience it moved people to tears.   Odd, right?   Well, that campaign ended up bringing in over $50k in sales in 7 days.   That's because it literally changed the brain chemistry of everyone who read it.   It all boils down to the power of your unique angle and frame.   At this point, you may be thinking, "That's great and all, but there's only so many ways to talk about what I do."   Or maybe the creative juices just aren't flowing. And I get it. Personally, I find it hard to be creative on a schedule.   That's why I've asked my team to help you reimagine how you talk about your offer.   We'll take our lessons from our own campaigns, plus creating hundreds unique pitches and offers for other businesses, to finally get your marketing the attention it deserves and grow your list fast.   Grab your spot on the calendar now before spots fill up, and we'll come ready to jam!   See you there,   -Bryan   Growth Tools, 1910 Madison Avenue, Memphis, Tennessee 38104 Unsubscribe Manage preferences

Your email list

This is one of the easiest ways to "temperature check" your business.

Gut check:   How do you think the next month will go for your business?   I love asking this question because it reveals an uncomfortable truth: most online business owners have NO idea how to answer it.    Some months are up. Some months are down. And while the reasons are sometimes obvious ("I launched my thing and it sucked"), the underlying causes are always fuzzy.   That's why I always ask a second question:   How many new email subscribers did you get last month?   This is one of the easiest ways to "temperature check" your business.   Are there other factors that can influence it? Of course.   But if you sell courses, coaching, or consulting, the trajectory of your business is typically attached at the hip to the number of fresh leads you're generating.    It is the rising tide that lifts all ships.    And when you realize that, you get massive clarity on where you need to focus your time and energy.   Instead of feeling stuck or overwhelmed with how to get more customers in the door, you can ask yourself a much simpler question:   "What could I do *this month* to double the number of email subscribers I got last month?"   I don't care what you sell, what the price is, or what your funnel looks like, your number of new monthly email subscribers has a multiplier effect on everything you do.   So this week, I'm going to help you raise it.   Welcome to Double Your Monthly Email Subscribers Week.   Every day, you're going to get an email that will help you spark ideas to quickly grow your list.   And if you got zero new email subscribers last month, don't worry. In that case, "doubling" your monthly subscribers might look like getting 100 instead of zero over the next month. :)   But before we get in the weeds, I want to get your creative juices flowing: Pull up your Notes app, a blank Google Doc, or a sheet of paper Set a timer for 5 minutes Write down every kernel of an idea you can think of for growing your email list There is only one rule...   Raise your right hand and repeat after me:    I solemnly swear I will not list "buy ads" as an idea.   If you think that's the only way to quickly add subscribers to your list, you are underrating your own creativity.   Ready? Go!   - Bryan   P.S. Throughout the week, I'm having my team set aside some time for "Double Your Monthly Email Subscribers" Strategy Calls.    We'll put your business under our microscope, walk you through the list-building strategies that would work best for you, and—if it's a good fit—show you how we could personally help you implement them.   So if you find yourself struggling to come up with fresh ideas, go ahead and grab a spot on our calendar while there are still some available.   It'll be the swift (but encouraging!) kick in the pants you need to get unstuck and ratchet up some positive momentum for your business this month.   Go here to book your time (limited availability) now, and we'll bring our A Game to your business! Growth Tools, 1910 Madison Avenue, Memphis, Tennessee 38104 Unsubscribe Manage preferences

Tired of watching other people win big?

Time to stop sitting on the sidelines watching other coaches post their wins. Here's what they're doing that you're not.

I'm not proud of this… but when I started my coaching business, it made me MAD when other coaches posted their wins.   My social media feeds were flooded with posts like…   "$10k month"  "Landed another client"  "Closing deals on the beach" "Literally a trillionaire"   Okay so maybe not that last one, but isn't it aggravating?   I remember reading those posts while sitting in my little gray cubicle with a mild headache having just LOST $2,500 trying to launch my first product.   What were they doing differently than me?   It felt like I had tried literally every marketing tactic under the sun.   I started to question my sanity a little.   Why weren't the results there?   My first big breakthrough only came by chance (a super popular blogger mentioned me in his newsletter), and it took MONTHS to replicate that success.   In retrospect, I realize I did everything the hard way.   Instead of spazzing out, switching from one strategy to another in a desperate frenzy, I should have been following a plan.   Not just any plan though.   What I needed was a proven plan from someone I trust who had already done exactly what I wanted to do.   In other words, a coach.   Since then, I've hired 3 coaches who took me where I couldn't get on my own: A Sales Coach who increased our close rates 5x over 12 months A CEO Coach who gave me a process to hire great fit team members A Webinar Coach who saved me months of iteration and raised sales 37% Today, my company has made the Inc. 5000 list, I employ a team of over 20 A+ players who are all paid well, my clients have made over $13M in the last 18 months, and I've fired myself completely from most of the day to day operations of the business.   But it started with finding the right coach. That's when the results started to come easy and in quick succession by just following a plan that already worked for someone else.   That's what I want to give YOU.   If you are a coach, course creator, or consultant and you're struggling to consistently hit $10k/month in sales, I can give you the plan to get there so you have clarity and confidence in your business.   No more stress figuring out how to: Create your offer on your own Build your funnel on your own Grow your list on your own Close sales on your own Write good emails on your own Fulfill for your clients on your own I figured out how to do it for my own business, and have gone on to help hundreds of coaches, course creators, and consultants do the same.    Are you opposed to taking a shortcut to your goals?   Schedule your a 1:1 "ATM" Strategy Call with my team, and we will walk you through a simple plan for growth, customized for your specific business.   See you there.   -Bryan Growth Tools, 1910 Madison Avenue, Memphis, Tennessee 38104 Unsubscribe Manage preferences

Sales Brief: ANCHORS AWAY

The anchoring effect is a well-known heuristic in sales, but I'm always amazed how many sales rep have heard of it, and yet don't actually use it to drive sales conversations forward (and close more deals).   If you don't make effective use of anchoring when talking to prospects, please take a few minutes to read this: Everything you need to know about anchoring in sales negotiations. Go get'em! And now... your weekly Sales Brief 🔥 Anchoring in negotiation: What is means and how to overcome it The anchoring effect is a key heuristic in the sales negotiation process. It's part of every purchasing process—whether you know it or not. ANCHORS AWAY → Guide to Customer Retention (Definition, Rates, Strategies & More) It's cheaper to keep an old customer than to acquire a new one—with that in mind, we'll walk you through customer retention strategies and ideas. I'LL NEVER LET GO → What are your company's anti-values? Are values actually successful in fulfilling company goals? Do you use them when making decisions? Can you remember your company's values? COST VS BENEFIT → How to know you're a truly data-driven organization Data-driven organizations have a huge competitive advantage. We suggest you jump on the data train now, as it is moving at lightning speed with or without you. DATA MAKES CENTS → Introducing enterprise sales to a product-led growth organization The power of product-led growth (PLG) is no longer a secret. These six lessons are proven best practices to launch an enterprise go-to-market engine in a PLG company. ENTER-PRIZE → Effective entrepreneurship: The not to-do list Every entrepreneur who works in a startup knows the burden of the to-do list. It can be overwhelming. Creating a not to-do list can free up mental RAM and keep you laser focused. LIST BLISS → © Close PO Box 7775 #69574 San Francisco, CA 94120-7775   We'll be sad, but you may unsubscribe at anytime.