You're on the phone with a prospect, and it seems they could be a good fit for your offer. Until they tell you they're already doing this in-house.
  Many sales reps trip over this objection, because they lack a solid gameplan. They resort to becoming confrontational, or they dismiss the value of the in-house solution the prospect is currently using. 
  (That rarely ever works out well.)
  There's a much better, more effective way to manage the we're already doing this in-house objection.
    - Start investing in the relationship
   - Offer your solution as a supplement, rather than a replacement
   - Make the case for your solution
   
  I'll share the details of this strategy in my latest post on the Close.io blog.
  Go get'em!
Steli
   
   
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