| Quick Reminder Before the Email: This week, we're celebrating the launch of our new program, Unfair Advantage, with a 1-time-only offer that includes $2k in savings. It expires Wednesday at midnight, so book your call to get a walkthrough of the program now!
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Ever had a referral for a product or service you sell?
It's freaking magical. By far the easiest sale you'll ever make. You barely have to "sell" at all when your business comes recommended by a trusted source.
At a high level, it's easy to see why: - Susie already knows, likes, and trusts your customer Bob
- Bob tells Susie she should buy your product or service
- Susie's trust in Bob instantly gets transferred to you
The only problem with referrals?
It's tough to scale them. Or to even get them at all if you're just starting out. That's why most biz owners end up sitting on their hands and hoping for whatever referrals they can get.
But if you're looking at referrals that way, you are overlooking a massive opportunity to generate high-quality leads whenever you need them.
Because at the end of the day there's nothing magical about referrals themselves. The real magic is in that transfer of trust happening underneath the surface.
And guess what? Referrals aren't the only way people can transfer trust to your business.
Example:
Jacob Ratliff is a marketing coach and consultant who owns a business called Asheville Marketer.
Referrals were a helpful way to get initial traction, but he was sick of depending on something so unpredictable for growth.
So instead of relying on customers to transfer trust to his business, we showed him how to harness trust from other people's audiences. Here's what I mean: - He identified several influencers in the marketing space who had podcasts his ideal clients were likely to listen to
- We showed him how to pitch them on interviewing him on their podcasts
- Several said yes, including Chris Guillebeau at Side Hustle School
- This gave Jacob and his business instant credibility in front of 1000s of his ideal customers
- He sold $20k in coaching services as a result
When Chris Guillebeau featured Jacob to his large audience, he instantly transferred the TRUST his audience has in him onto Jacob.
This meant that Jacob was not only able to generate traffic and leads from his podcast appearances...it meant all of those leads were people who now already trust him, too.
Which makes converting them into clients 10x easier than if he'd met them by shoving an ad in their face on Facebook.
This is a form of what we call partnership marketing—getting a trusted person or company in your industry to feature your business to their audience (whether it's in a podcast interview, webinar, Facebook Live session, guest post, etc.).
And it's exactly what my team and I help you do in Unfair Advantage, our new program where we help your business get featured to a new audience every week.
With time running out for you to get our special introductory price (the launch ends on Wednesday), I wanted to show you what kind of results our clients are able to consistently get from partnerships.
Because even though Unfair Advantage is a new program, our system for partnership marketing is something we've spent years fine-tuning and perfecting.
You already saw one example with Jacob, but here are just a handful of other wins our clients have achieved by borrowing other people's audiences:
Partnership Example #2
Client: Michael DeLon
His Business: Paperback Expert — Michael and his team help business owners establish and market their credibility by creating and publishing an Amazon bestselling book.
His Partnership: Online Workshop — Michael asked the leader of a paid mastermind group for accountants if he could teach the group's 30 members about publishing books on Amazon.
The Results: Out of the 30 people who attended the training... - 9 scheduled a phone call
- Those 9 calls turned into 5 new clients (4 of them were one-call closes)
- The package they purchased was priced at $20,500
- That's a total of $102,000
What Michael Said:
"They were preconditioned to buy before we ever got on the sales call. It's not even a sales call, really. It's 'are we a good fit and here's how the whole thing works.' Makes a big difference."
Partnership Example #3:
The Client: Shannon Mattern
Her Business: ShannonMattern.com — Through her website, Shannon helps entrepreneurs and bloggers build DIY websites to market their businesses.
Her Partnership: Online Workshop — Shannon asked Kayse Morris of The CEO Teacher Academy if she could teach her audience how to build websites on WordPress for their businesses.
This was a big need for Kayse's audience that she wasn't currently addressing. So she invited Shannon to teach a series of workshops via Facebook Live that they called The Teacher Blog Blast Off:
The Results: Initially, this partnership got Shannon… - $6,000 in sales
- 600 new email subscribers
But the best part is that the workshop content was set up to be evergreen, which has led to an additional $1,000 per month in sales for Shannon since the initial training!
What Shannon Said:
"[Partnerships] are more fulfilling, more rewarding, take way less time, and make a lot more money...to show up for two hours hanging out in someone's Facebook group might sound like a lot of work to some people, but…I just had to show up and do what I do. There wasn't a whole lot of preparation. It was way better than spending that time in my office by myself writing a blog post and hoping people would see it."
Partnership Example #4:
The Client: Dustin Riechmann
His Business: FireCreek Snacks — a better-for-you protein snack company (think of their products like high-end, craft versions of Slim Jims).
His Partnership: Podcast Interviews — Dustin identified business-focused podcasts likely to have his target customers in their audience and pitched them on interviewing him about FireCreek Snacks' story. For example, one of them was the BiggerPockets Business Podcast:
The Results: Dustin used our outreach method to write and send pitch emails to 7 podcasts Here's what's happened so far: - 7 out of the 7 podcasts he pitched said YES (even though he had zero connections to them)
- From the 3 episodes that have aired, FireCreek Snacks has already generated $12,000 in direct sales
- Dustin expects that total to increase to $30,000 (factoring in customer lifetime value)
What Dustin Said:
"It's like no stress compared to a lot of the other ways we have to market...I figure every podcast that's a similar size is basically worth $4,000 up front and $10,000 long term."
Do you want my team and I to personally identify these kinds of partnership opportunities for YOUR business…
And then systematize the process so you can line them up week after week?
How much simpler would it be to grow your business if all you had to do was share your expertise with other people's audiences?
If this approach to marketing sounds appealing to you, I'd love to give you a closer look at Unfair Advantage.
Go here to book a free Strategy Call with my team so we can give you a behind-the-scenes tour of the program and show you exactly how it would work for your business. <<<
As an Unfair Advantage client, you will get: - 12 Weeks of Done-with-You Partnership Implementation: We will create a custom Partnership Plan for your business, and then coach you step-by-step through landing and executing your first few handfuls of partnerships.
- 100 Done-for-You Partnership Leads: You'll never have to wonder who would want to feature your business to their audience (or how to reach out to them). We are your partnership recon team. That means we will identify 100 influential people and companies that would be ideal partners for your business.
- Unlimited Coaching from Our Proven Team of 6- and 7-Figure Entrepreneurs: My team and I not only have experience building businesses like yours—we have also spent years learning the art of partnership marketing. That means you'll never have to worry about getting stuck or not knowing what to do next.
- Accountability and Support to Keep You on Track: We don't sit around and wait for you to do the work. We watch your progress and proactively reach out if it looks like you're stuck, sidetracked, or at risk of missing your goals.
- Access to our Private Partnership Software, so you can automate 90% of the process and get your "marketing stuff" for the week done in under an hour per day
Plus, if you book your call to learn about Unfair Advantage by Wednesday, July 30, you'll lock in our special launch-only price and save $2,000 if you decide to become a client!
All you have to do to learn more and see if it's a good fit is book a free Strategy Call with my team:
Go here to book a call now while they're still available (spots are limited). - You'll send us a few details about your business in advance.
- On the call, a member from my team will walk you through Unfair Advantage and answer all of your questions
- If it seems like a good fit (and spots are still available) you'll be able to join us.
This is the best rate we'll ever offer for Unfair Advantage, so talk to us now!
- Bryan | 
