| If you know you need to create a webinar… But you just can't figure out how to get started, what to say, or how to structure it… Listen up. Because I'm about to show you two amazing strategies from a couple of my favorite webinars that are featured inside The Webinar Swipe File (which you can get full access to for just $49 until midnight on Monday)… Both of them are quick, simple things you can do in the first 10 minutes of your webinar to capture attention and get people PUMPED about what you're going to teach them. (So they'll actually stick around and buy.) Let's jump in. Strategy #1: The 3-Minute Timer Pat Flynn Uses to Avoid "Dead Time" in the Opening There's always a short period of awkwardness when you first go live on a webinar. You don't want to launch right into your presentation because you need to give people time to join and get settled in a bit. But you also don't want to drag things out too long with "we're getting started soon!" chatter or you'll lose the audience's interest. If you don't capture their attention early and give them reasons to stick around, there are a million distractions waiting to steal them away from you. 
That's why I LOVE how Pat uses a simple 3-minute timer right after he goes live on his Affiliate Marketing Masterclass webinar. As he's thanking everyone for joining he mentions that the presentation will start in 3 minutes right as the time appears. This might seem small, but letting your audience know when your intro banter is going to end gives them the certainty they need to stick around. It's also a subtle signal that you don't intend to waste their time. There are 100 more minutes in Pat's webinar—and you better believe that each one is packed with swipeable ideas just as powerful as this one from the very first minute. You can get the full breakdown on it when you snag The Webinar Swipe File before our Black Friday/Cyber Monday offer ends. Strategy #2: Joseph Michael's "Indirect Social Proof" Transition This one is fascinating. Joseph Michael sells an online course called Learn Scrivener Fast that helps writers learn how to use writing software called Scrivener. He's had over 28,000 people take the course, and his webinar is a huge part of the reason why. But I noticed something interesting a little before the 9-minute mark of his webinar. The first social proof he shows isn't about himself, the course, or what you're going to learn on the webinar—it's a bunch of tweets praising Scrivener itself (which, remember, he's not selling on the webinar). Here's a screenshot from the transcript / slide deck inside The Webinar Swipe File: 
Think about the effect this has on attendees: - It shows them they're not alone in thinking Scrivener could be game-changing for their writing
- It validates their decision to show up on the webinar in the first place
- It gives them FOMO—if they DON'T learn how to use Scrivener, they're going to get left behind
I call this indirect social proof. It's validation that the thing your product allows people to do is worthwhile in the first place. It's a "this is why you're here" reminder. It's painting the dream. I don't care what you sell, you can apply this same technique in your own webinar. - Selling a course on gardening? Showcase a bunch of people talking about the positive impact gardening has had on their life.
- Selling career coaching? Showcase people describing how it felt to finally land their dream job.
- Selling project management software? Showcase a quick story of someone who masterminded an incredible project.
Then, all you need to do is explain how the training you're about to deliver on your webinar is going to move them closer to achieving the same thing. Which is exactly what Joseph does: "Scrivener can be your secret weapon, and if you don't feel like that about it today, I hope that I will change your mind, and that will be how you describe it by the time we're done. So, here's our game plan for today…" Just like that, he's perfectly primed people to get excited about what they're going to learn on the webinar. Do you see why having a vault of proven webinars in your back pocket is so useful? Instead of having to reinvent the wheel again and again while you work through scripting each section of your own webinar… Imagine being able to quickly reference what some of the smartest marketers in the game are doing. So you can not only borrow and adapt ideas that have already proven to work...but also save yourself from spending hours and hours writing from scratch. The Webinar Swipe File makes it easier than ever to do exactly that—for just $49. But once the clock hits midnight on Cyber Monday, we're taking it off the market. So go here to get in on the deal now before time runs out! - Bryan | 
