Thursday, April 30, 2020

How to turn a new skill into a $10k/mo online course

In this email, I'm going to give you a business idea that's perfect to start during the COVID lockdown. The demand for this product is at an all-time high.

Prediction: Someone reading this will start a $10,000 per month business from this email.

Here is what we'll cover in this email:

  • Why there is so much demand for this product
  • How to make it
  • How to get your first 40 customers
  • How to scale it to 1,000+ customers

Step #1: The Opportunity

Bread baking.

Hear me out…

In the history of the internet, there have never been more people searching for and interested in learning how to bake bread.

Proof:

Problem: People are at home. Bored. Looking for something to do. Many of them want to make bread. But they don't know-how. And they aren't just looking for free and cheap ways to make bread. Searches on Google and buying volume on Amazon for "bread makers" are at an all-time high as well.

Step #2: Making The Product

The opportunity is obvious.

But what product can you sell in order to help people learn this skill and create a business around it?

Quick brainstorming exercise.

In the other day's email, I taught you 5 questions to ask of any topic to get product ideas flowing.

1. What online course could I create?
2. What service could I provide?
3. What resources could I create?
4. What app could I make?
5. What coaching service could I provide?

Here is what I came up with after doing that exercise:

1. Create a $49 online course that teaches bored millennials how to bake

2. Create a $39 ebook that shows people how to bake sourdough bread and what supplies to buy

3. Create a $500 coaching service that does 1:1 classes via Zoom and walks you through creating your own bread

4. Create a $5 app that gives you recipes, gear guides and allows you to talk to others about their secret bread recipes

5. Create a $99 per month service that sends you 4-5 loves of homemade bread per month along with a recipe card in case you want to try to make it yourself

Then I asked myself these 3 questions to pick the best idea:

1. Which one of these ideas is the most exciting to me?

2. Which of these could I legit help people with?

3. Which of these could I make good money on?

The winner? An online course.

How To Make Homemade Bread (Even If You Need Directions To the Kitchen)

Think about it for a minute:

A cheap $49 online course that takes a total newbie through making their first loaf of bread. 5 videos. A 10 page PDF guide. Affiliate links for the gear. Host it on Teachable.

"But I don't know how to bake bread!"

Even better. Here is your plan:

Learn how to do it by watching Youtube videos and talking to your Aunt Rhonda (the one with the baking obsession). Then distill the process down to something SUPER simple to follow that's nearly impossible to screw up.

Become the baking king of the world.

LEHGO!

Step #3: Getting your first 40 customers

You know there is massive demand for this. More than any other time in human history. You take 3 days to learn how to bake. Write down your method. Film a few quick videos with your iPhone that newbies can follow. Load them into Teachable.

Now what?

How do you get customers?

Here is your "first 40 customer" marketing plan:

1. Share the process of you learning to cook on social
2. Pictures every day
3. Show the failures
4. Show the first one you make that is great
5. Give your 2nd loaf away to a friend
6. Have them post a picture and share a few kind words
7. Post on social that you made a course sharing your method
8. Has all the gear, tips and tricks to make amazing bread
9. Share a link to your Teachable checkout page
10. Your mom, dad, sister, and friends all buy and share with their friends

40 customers in less than 7 days from now. $2,000.

100% doable by almost everyone reading this. No experience required.

Step #4: How to scale it to 1,000 customers

What happens next?

- You have a good course.
- Your first 40 customers.
- $2,000 in the bank.

Now how do you make this a $10,000 per month business?

First, do the math: To make $10,000 per month you need to sell 200 units per month.

Second, we need a plan. Here is your plan:

1. Make a list of 100 mom bloggers, Instagrammers and Facebook groups
2. DM and email them all.
3. Give them your course
4. Those that respond, ask them to partner with you

Reach out to 100, 10-20 will do it. Repeat every month. Wok your face off. Within 90 days you'll be at 200+ units sold per month

BOOM!

Want help starting this business or growing your business? We run a 1:1 coaching program that does exactly that. Let's talk and work together.

Book a strategy call with us here

-Bryan

Wednesday, April 29, 2020

Download ALL of my books & resources today

Tl;dr: I'm running a promo this month to give away ALL of my books and resources for sales teams.

Sign up for a free trial of Close and you'll get our complete library for free.

The COVID-19 crisis hit sales teams hard—and if you can't close deals now because prospects in your industry aren't buying, there's one thing you can do: level up your sales skills. That's why I'm giving you all my books, and all of my resources for sales reps, managers, and founders. And it doesn't cost you anything.

If there's one thing all successful sales teams have in common, it's fast execution.

They all use effective email templates, their reps work with proven scripts, they have processes and procedures in place.

But creating great sales documentation is a) hard and b) takes time.

That's why we've done it for you. Sign up for a free trial of Close today to download our best sales resources. (You'll also be able to experience our newest leaderboard features and make use of our Zoom integration for better video calls!)

The library includes books, templates, sales scripts, and so much more. Here's what you'll get…

  • 13 proven email templates
  • a 4-week sales rep onboarding schedule
  • a sales call review checklist for senior reps
  • a list of 42 powerful sales questions to help you close more deals
  • an objection management document
  • a sales hiring checklist
  • a sales hiring referral email template
  • a sales interview question matrix
  • a sales plan cheat sheet
  • a sales strategy template
  • a sales script template

Books:

  • The 2020 Sales Success Kit
  • The Sales Enablement Toolkit
  • Enterprise Sales For Startups
  • The Follow-Up Formula
  • Product Demos That Sell
  • Cold Email Hacks 2.0
  • SaaS Sales For Startup Founders
  • The Ultimate Startup Guide To Outbound Sales
  • The Founder's Guide to Sales Negotiation
  • Your Growth Hacks Aren't Working
  • From 0 to 1,000 Customers And Beyond (co-authored with my friend Hiten Shah)—both the ebook and the new audiobook version! 🎧

Sign up for your free Close trial now. It takes two minutes and there's zero risk (you don't even need to put in your credit card—email is all it takes). If you don't want to become a customer, there's nothing you need to do—the trial will automatically expire. And all the books and resources are yours to keep.

Go get'em!
Steli

PS: If you go through the books and are struggling to implement any of this into your business, just email me and I'll help you out. All you need to do is get started with your free, no-risk trial.

$55k + a better lifestyle

Chad Allen joined our coaching program to "Build a business that positively impacts my customers while providing the financial resources to improve my family's overall lifestyle."

Now that's a goal we can get behind!

That quote was from 5 months ago when he joined our 1-on-1 coaching program.

Last week he sent us this quote:

"I am 1 person shy of filling my high-ticket coaching program! It amounts to $55,000 of additional revenue in about 5 months time - super excited about that!"

Quick Case Study:

Name: Chad Allen

Summary: Made an additional $55k in revenue with his high-ticket coaching program

Details:

  • He helps writers get published
  • 20 years experience in the publishing industry
  • Was doing about $8,500 in revenue monthly before joining
  • Needed help scaling
  • Needed to narrow his product focus
  • We came up with a custom marketing plan for him
  • We taught him high-ticket sales funnels
  • We taught him how to conduct high-ticket sales calls
  • He executed the plan
  • His business is scaling
  • He's positively impacting his customers
  • He's improving his family's lifestyle

What he said:

"I knew that what got me from point A to B wasn't going to get me to C. One of the best things GU has done for me is help me imagine a bigger vision for my business than I was able to imagine on my own. They've helped me (a) see that bigger vision and then (b) execute my way into that vision."

Do you need help scaling your business?

If so, we can help! It may not be easy, but I've seen it happen so many times (for clients just like Chad Allen) that I can tell you it is 100% possible.

If you'd like a proven plan for your online business from someone who has been there before:

Click here to schedule a free strategy session

-Bryan

Tuesday, April 28, 2020

Looking for 15 owners (exclusive)

Bryan here (only sending this to select group of subscribers):

I'm looking for a group of 15 business owners who want to mastermind and learn how to hit consistent $10k+ months.

Why? 

Because I'm passionate about seeing clients get these results:

  • Chad Allen - additional $55k in revenue in 5 months
  • R Blank - went from $10k/month to $40k/month in 3 weeks
  • Chris Jones - tripled monthly revenue to $33k/month
  • Lisa Cressman - had a $50k new course launch
  • Abby Grace - landed $60k worth of new clients
  • Fabiana - hit $12k/month and quit their job!

As you can see above, you will get results. Whether you want to finally quit your day job, or retire your spouse - it's all on the table.

And none of the strategies I teach will require you to: 

  1. Spend a dime on advertising
  2. Miss any dinners with your family

Because 1-on-1 coaching is so important, I limit the number of new clients I take on so your business gets the attention and expertise it needs.

Would you be interested in joining this group?

If so, here's how our vetting process works:

  • Click on the link below to schedule
  • You'll answer a series of brief questions about what you're working on, what you sell, and why you think we'd be a good fit to work together.
  • Answer these as accurately as possible, and be sure your contact info is correct so we can reach you.
  • Once you've filled this out, someone from my team will contact you at the time you scheduled, gather more info, and run through a strategy session with you to see if you'd be a good fit for this group.
  • If there seems to be a mutual fit and you see the value in working together, we can talk about what it would look like to partner together to grow your business.
  • And if there's not a fit on either side, no worries or pressure at all! At the very least you'll be getting free strategy and advice from my team that will help you along the way!

If you're ready to learn from someone who has done what you want to do and cares about your success, let's talk.

Click here to schedule a time on the calendar
 

-Bryan

PS - Last week alone our clients recorded over 91 wins (in 5 days!)

My mom’s COVID business

In this email, I'm going to share another simple business idea that you can start during COVID lockdown and grow to a $10,000 per month business within 90 days (even if you have no prior experience in this market),

You'll learn:

  • Why this is such a great opportunity
  • How to outsource product creation
  • Marketing plan I'd use to grow it to $10,000 per month

Step #1: The Opportunity

Every reputable government agency has recommended that all humans were.

Naturally this has led to more people searching for "diy mask", "masks" and "face masks" than at any other point in internet history.

And it's caused the mask supply to evaporate. it's impossible to find them.

Problem = everyone needs masks, but no one can find them.

Step #2: What's the business idea?

The problem is clear. But what product or service can you offer to take advantage and help with this shortage?

Let's brainstorm with these 5 questions:

1. What online course could I create?
2. What service could I provide?
3. What resources could I create?
4. What app could I make?
5. What coaching service could I provide?

Here is what I came up with:

1. Create a $49 "Make DIY Masks That Look Good" online course. Something anyone could buy. Clear picture showing what they look like. Follow instructions and have a good looking mask!

2. Create a $49 per month subscription service where you make and ship me new masks every month. 3 in a box. Favorite sports team, different colors. Color coordinate. Help me not look like a goober. Make it easy. Take me money, please.

3. Create a mid-priced mask that looks good, fits well, and is easily washed. Price it around $49. Create multiple colors so people can coordinate (for the women). Colors and designs to match popular sports teams (for the guys). Keep it simple.

4. Create a 25 page eBook. Price it around $29. DIY Mask Guide. Simple. Concise. Easy to follow. Lots of pictures. 5 different ways to make masks. Ranging from easy to hard.

5. Create a free website that curates DIY mask makers on Etsy and other places. As well as DIY blueprints and supplies. Affiliate links everywhere.

6. Create a coaching service that allows people to pay $99 for a 15-minute consultation. Verifies their masks, gloves, and other PPE devices are set up right and make recommendations to improve.

Let's narrow it down with these 3 questions:

1. Which one of these ideas is the most exciting to me?

2. Which of these could I legit help people with?

3. Which of these could I make good money on?

My winner? $49 one time sell mask

The reason I picked this product is that it's the basis for any other of the concepts on this list. Without first knowing how to make a good mask and get production up and going, I can't write the book or make the course. After I nail production all other options are open.

Spoiler Alert: My mom picked this option and has made and sold nearly 200 masks. More on that in a minute.

Step #3: Making the product

Don't know how to make a mask? Me neither.

Here is how you start your mask empire anyways:

1. Find a picture of a mask you like
2. Take it to your grandma (or local sewing expert - ask around on FB, no excuses)
3. Have her make a prototype
4. Make sure it's good and fits well
5. Make adjustments
6. Finalize the prototype
7. Wear it and make sure it fits
8. Have a nurse friend make sure it's good

Done? Good. This should take 2-3 days max.

After you sell 25 you'll find all the things you didn't know. Good. Have grandma make adjustments. Learn. Improve.

Now make more. Find more grandmas, boomers with sewing machines. Pay per mask.. Create an army of grandmas to scale up production. They are all bored out of their minds. Empower them.

Step #4: Getting your first 1,000 customers

You know this is a massive problem. You know everyone on the planet needs a mask. China is not exporting. Medical professionals are taking all the legit masks. But your army of grandmas and boomers with sewing machines are about to make a dent in the civilian demand for masks.

So, how do you get customers?

Phase #1: First 150 customers

Do exactly what my mom did. Post about it on Facebook.

She's sold 189 masks @ $19 each in the last 14 days.

Revenue: $3,591
Material Cost: $150
Profit: $3,441

And that's just one boomer with a sewing machine who misses her grandkids. Imagine if you tried to sell more and had an army of grandmas!

Here is the post that kicked it off for mom:

Then each person sent a picture of them wearing the mask:

 

Phase 2: First 1,000 customers

Here is my marketing plan for scaling to 1,000 customers (and starting the monthly subscription model):

  • Make a list of 100  neighborhood Facebook groups, mom support groups, and first responders
  • DM and email them all.
  • Give them a mask
  • Let them try it out
  • Those that respond, ask them to partner with you by posting in their groups
  • Give a few away in the group
  • Post pictures in the groups of everyone that buys

Reach out to 100, 10-20 will do it. Repeat every month. Work your face off. Within 90 days you'll be at 1,000+ units sold per month

MAJOR problem solved!

ARMY of grandmas and boomers empowered!

BOOM!

If you want my team and I to personally help you start this business or help you grow yours, we run a 1:1 coaching program that does exactly that. We'd love to talk and work with you.

Book a strategy call with us here

-Bryan

PS: My mom is awesome. She's donated dozens of masks to first responders. And has sold the masks for 1/5th of what she could get. I love her.