| "What do I do now?" That's a question we've heard from our coaching clients since COVID-19 upended everything. When a crisis comes out of nowhere, how do you respond? As we talked about last week - as a business owner you have two choices: create an attack plan and go on offense, or pull the covers over your head and play defense. That's the exact decision Lisa Cressman (an ordained Episcopalian priest) was faced with when funding for her mentorship program was unexpectedly cut. Choosing Defense would mean her program would end. To keep coaching and mentoring her clients, she'd have to come up with a plan to go on offense. So, she chose Offense. And called us to help put together a plan. We put together an attack plan that she could execute immediately. Like any crisis, the situation was challenging: - She needed to launch her mentorship program online in less than 2 weeks
- She had never launched anything to her small email list
- She had to sell 16 seats @ $2,250 each to keep the program alive
😳 She didn't have time to create an elaborate email sequence. Or a 3-part pre-launch video series. Or the kind of long-form sales page you often see. Instead of focusing on what she couldn't do, we focused on what she could. In a time of crisis, the most effective attack plan is the one you can actually implement. So that's what we helped Lisa create. We created a plan for her launch unlike any I'd ever seen. The Launch Plan: We outlined a 4-week plan for Lisa to follow and then coached her through executing it step by step. Here's what it looked like: 
The launch was simple - made up of just 2 kinds of emails: 1. Simple: Straightforward case studies that shared stories from Lisa's past students
2. Invitations: Live Q&A calls where Lisa simply answered questions about the program Most people would say you can't just send case study emails. ("You need more variety!") Or you can't do 6 live Q&A calls. ("People will stop showing up!") Or you can't have a 4-week "open cart" window. ("You need more urgency!") But what's designed to work for the masses isn't always going to gel with what will work for YOU and your specific situation. Again, the most effective launch plan is the one you can actually implement, especially in a time of crisis. So...how well did this plan work for Lisa? The Results: Lisa not only hit her goal of 16 sales...she exceeded it by 43%. By the end of the launch, she had 23 sales for a total of $51,750 in revenue. And nobody was more surprised than her: "This was the first real public launch of my mentorship program. I was scared to death," Lisa said. "But the team at Growth University put together a custom plan for me that outperformed my wildest expectations." You won't see another attack plan that looks exactly like Lisa's. The crisis she was facing was unique to her business and her clients. That's why every attack plan we make is unique to each client's situation. What worked for her might not work for you. Are you "scared to death" like Lisa was? Do you need a custom plan of attack? Look, this is an unprecedented crisis that no one saw coming. But no matter how it's impacted your business - you still have the choice (like Lisa) to go on offense and choose to not be the victim of something you can't control. And the good news is - we can help coach you through this crisis. We do it everyday. That's why I'm putting together a group of 15 business owners and personally helping them create attack plans to deal with COVID-19 and add $10k+ in steady monthly revenue. Just like Lisa, we'll get big results quickly. How it will work: - 1:1 call w/ me to kick things off
- A detailed audit of your situation
- Custom marketing (attack) plan to get past COVID-19 and thrive
- Voxer group with me and 15 other business owners to brainstorm together
Not only will you have an "attack plan" to get more customers but you'll get warm introductions to influencers and companies that I know personally who want to promote you to their audience. Instant leads and sales for you. Would you like to join us? Schedule a time with my partners-in-crime Will or Daniel and they will get you all the details. -Bryan PS: How is Lisa's business doing now? Check out her latest video update where she details how following our flash sale plan landed her 62 additional clients! | 
