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Sales Brief: Tis the season to B2B jolly

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2019 is out the door—it's time to make 2020 the best year yet. As you wind down and emerge out of your holiday hangover, give thought to your personal and professional goals for next year. In this week's Sales Brief, take stock of the tactics that can help you hit your goals: turn sales data into action , pickup new sales tips, lead sales training that creates results, and more. Thanks for all your support through 2019. See you next year! Go get 'em, Steli. Steli's Select Here are the 7 BEST data-backed sales tips of 2019 Some of these tips are pretty surprising and almost counter-intuitive, but the data doesn't lie. TIME TO HEAD DATA WAY > Guaranteed sales and other lies As sales people, we picture ourselves as champions never faltering: closing every deal, finding the ideal prospects, annihilating the sales quota. Are you holding yourself to impossible standards? THE TRUTH IS OUT THERE > How to turn sales analytics data into actionable insights for your sales team Are you using sales analytics to its full potential? If not, this is a must read. WHO'S YOUR DATA? > Freemium vs free trial: which is better for SaaS startups? With their freemium model, Yammer landed $1 million in sales its first year. Fast track 4 years later...they're at $56 million. So freemium is obviously superior to free trials, right? Well it's not quite that simple. TO FREE, OR NOT TO FREE > "Since we've started using Close, we've QUADRUPLED our average revenue per user." - Sara Archer, ChartMogul Director of Sales & Marketing READ CHARTMOGUL'S CASE STUDY > Inside sales training: What is it? Why it matters? How to do it right. When at the gym, it doesn't matter how much or how often you're lifting—if your technique is wrong, you're going to face massive setbacks. Sales is the same way. And that's why sales training is so important. IT'S KIND OF A BIG DEAL > Seasonality in B2B sales and ways to use it This article presents the case for seasonality and the benefits of incorporating it into your B2B sales strategy. TIS THE SEASON TO B2B JOLLY > © Close  PO Box 7775  #69574  San Francisco  CA  94120-7775  USA  Update your email preferences to choose the types of emails you receive.

selling yourself?

tldr: If you're currently applying for a job, you probably should give your CV a makeover. I recorded a short video for you to show you how to enhance your CV through storytelling. Thousands of people apply to join my team at Close every month. Lots of "why you should hire me"-style pitches coming my way. Once you're on the receiving end of screening job applications, you realize: CVs suck. Almost nobody is good at writing CVs—even badass marketers and great sales people are surprisingly bad at it. I'm pretty sure I missed out on hiring some amazing talent, just because the CVs they sent me unsold me on learning more about them: A list of places they studied and worked at, that doesn't tell a story, doesn't convey a compelling message, doesn't give me any sense for why this person is the right fit for the role. So yes, thank you, but no. In this video, I share why you need to make your CV tell a story, and how to do it well. Even if you're not currently looking for your next gig—there's valuable lessons in there on how to tell your life's story in a more effective way. Go get'em! Steli

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📊 2x your revenue in 2020

2019 was a great year for us at Growth Tools. We doubled company revenue and 2.5x'd profit from 2018. BOOM! But as you can see in the chart… we had to take some time to rebuild. Back in 2013-2016... business was good. We were doubling revenue, hiring new team members, building new products. But business was hectic. Myself and everyone on the team felt like we were running around with our heads cut off. Always being reactive and trying to put out fires INSTEAD OF being proactive and preventing fires from starting in the first place. I had to do some serious soul-searching and decided that I wanted (and needed) to build a sustainable business. Both for the benefit of the business, but also for the sanity of everyone on the team. It took some time (2ish years), but we have come out of the rebuild with a clear plan in place. If you're ready to build a sustainable business that will be around for years to come, and not a "flash in the pan" business like we were in 2016… we'd love to chat with you and see if we can help. We've opened up some time on our calendars tomorrow for anyone that is ready to have a clear growth plan for 2020. On this call, we'll learn more about your business and walk you through common blind spots (and help you start to identify your biggest area of opportunity).  Then if it seems like it would be a good fit, we'll show you what it would look like for us to create a CUSTOM plan and work side-by-side with you to double your revenue in 2020. Click here to schedule a time to chat with us. -Bryan PS: Our company's goal is to add $100,000,000 in revenue to our clients businesses. We'd love for you to be a part of that :) Built with ❤ by Growth Tools 1910 Madison Avenue Memphis, Tennessee 38104 Adjust your subscription settings here.

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Download ALL of my books & resources today

Tl;dr: I'm running a promo this month to give away ALL of my books and resources for sales teams. Sign up for a free trial of Close and you'll get our complete library for free. The year is coming to an end, and I want to help you get set up for sales success in 2020: I'm giving you all my books, and all of my resources for sales reps, managers, and founders. And it doesn't cost you anything. If there's one thing all successful sales teams have in common, it's fast execution. They all use effective email templates, their reps work with proven scripts, they have processes and procedures in place. But creating great sales documentation is a) hard and b) no fun. That's why we've done it for you. Sign up for a free trial of Close today to download our best sales resources. (You'll also be able to experience our newest sales reporting and leaderboard features!) Here's what you'll get: 13 proven email templates a 4-week sales rep onboarding schedule a sales call review checklist for senior reps a list of 42 powerful sales questions to help you close more deals an objection management document a sales hiring checklist a sales hiring referral email template a sales interview question matrix a sales plan cheat sheet a sales strategy template a sales script template Books: Enterprise Sales For Startups The Follow-Up Formula Product Demos That Sell Cold Email Hacks 2.0 SaaS Sales For Startup Founders The Ultimate Startup Guide To Outbound Sales The Founder's Guide to Sales Negotiation Your Growth Hacks Aren't Working From 0 to 1,000 Customers And Beyond (co-authored with my friend Hiten Shah)—both the ebook and the new audiobook version! Sign up for your free Close trial now. It takes two minutes and there's zero risk (you don't even need to put in your credit card—email is all it takes). If you don't want to become a customer, there's nothing you need to do—the trial will automatically expire. And all the books and resources are yours to keep. Go get'em! Steli PS: If you go through the books and are struggling to implement any of this into your business, just email me and I'll help you out. All you need to do is get started with your free, no-risk trial. Close PO Box 7775 #69574 San Francisco, CA 94120-7775 You may manage your email preferences anytime.

Your lead magnets + a lil’ bonus

Your lead magnets + a lil' bonus

Hey! Bryan from Growth Tools here with the lead magnet you just requested. We went ahead and compiled every asset from the Gravy Marketing makeover, including email sequence templates, landing pages, and a sales call script so you can model them for your own high-ticket sales funnel. Grab all the assets here! If you are looking for more personal help growing your business and getting your high-ticket sales funnel bringing in leads and sales... I've made multiple marketing experts from our own internal team available for a free Marketing Strategy Session with you.  We'll audit your website and business, come up with 2-3 specific ideas for growing your business, increasing sales, and then walk you through everything on a 1:1 call. All you have to do is book one of the remaining spots before they all get snatched up. Even if you decide you don't need any coaching beyond the free call, you'll still walk away with a fresh set of actionable ideas for your business. That's our promise to you. Hope to hear from you soon! - Bryan Bryan from Growth Tools

Built with ❤ by Growth Tools 1910 Madison Avenue Memphis, Tennessee 38104 Adjust your subscription settings here.

Did you miss our free Funnel Bundle?

Last month, I sent you a post that walked you through the high-ticket sales funnel we've used to generate over $2 million by showing you exactly how another business could implement it. It gave you all our email sequence templates, video scripts, landing page examples—basically everything you'd need to use the same proven funnel in your own business. Naturally, it was a pretty dang long post (6,000+ words). Which is great if you want to dive deep into all the nitty-gritty details! But if you were short on time, you may have missed out on that sweet bundle of swipe-worthy funnel scripts and templates. So today I thought I'd send it straight to your inbox. :) Click here and I'll email you the High-Ticket Sales Funnel Bundle—all the email templates, video scripts, and landing pages you need to implement our framework. Like I mentioned in the original post, all of the assets inside the Funnel Bundle were created as examples for a company called Gravy Solutions. But you can easily tweak and adapt them to fit your own business. It gives you: The "2-part" landing page that can 2x your sales The 2 email sequences you should use to keep prospects engaged throughout your funnel The simple Thank You Page video script that will increase phone call bookings  Our own personal High-Ticket Sales Funnel Checklist, so you can make sure your funnel is built to convert And more! Click to let me know you want the Funnel Bundle and I'll send it your way. This is one of the easiest ways to upgrade your marketing arsenal heading into 2020. :) So take advantage this time! - Bryan P.S. If you want to get all the deep details on this funnel after you get the bundle, go here to check out the original in-depth post. Built with ❤ by Growth Tools 1910 Madison Avenue Memphis, Tennessee 38104 Adjust your subscription settings here.

Remote doesn’t work for sales?

The future of work is going to be more and more remote. Not just for designers, developers, and marketers, but also for sales people. But you can't execute the same remote playbook that you applied with your remote engineering team—sales is a very different kind of work, and sales people are uniquely different creatures. There are 3 common mistakes I see again and again that ruin remote sales teams. Mistake #1: Hiring inexperienced sales people. Mistake #2: Being too nicey-nice. Mistake #3: Ignoring the need for social team interaction Check out episode 14 of my personal podcast to learn how to avoid the most common 3 mistakes that ruin remote sales teams. Questions about building remote sales teams? Hit reply and let me know! Go get'em! Steli

Close PO Box 7775 #69574 San Francisco, CA 94120-7775 You can manage your email preferences anytime.