I'm a big believer in action over analytics. There are way too many sales teams getting lost in a sea of data, when what they really should be doing is just talk with more prospects.
BUT there are some data points you need to keep tabs on if you're cold emailing or cold calling. Otherwise you won't know how to improve your sales process.
There are really just three metrics to track for cold calling and emailing—and knowing how YOUR numbers compare to these benchmarks will immediately give you actionable insights into what steps to take next.
The good thing is: It's pretty simple to do. You don't need any machine learning algorithms, nor a degree in data science.
Check out my latest post on the Close.io blog where I share the most important sales benchmarks, and what they mean for your sales process.
Go get'em!
Steli
PS: You can easily track these metrics with pretty much any CRM, not just Close.io. But if you're reaching out to a lot of prospects, and your primary channel of communicating with them is calling and emailing, our sales CRM with integrated calling and emailing could be the perfect tool for you. Find out for yourself with our free 14-day trial. It just takes a few minute to get up and running, and you get to use all of our features, including unlimited calling to many countries and much more. Get started now—you won't even have to enter your payment details, and the trial will automatically expire after 14 days.
